Consumers will object to sales initiatives for many reasons, but the two most popular reasons for objections have to do with price or lack of need. You will need to demonstrate that you are capable of overcoming them. “Customers often objected to purchasing ABC jeans because they cost $10 more per pair than XYZ jeans. However, I simply told them that ABC jeans were more comfortable and lasted many years longer than XYZ jeans, and this was often all it took to close the sale.” With this answer, you are demonstrating your ability to sell a product and overcome common objections.