Retail Store Manager

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“Retail Store Manager related Frequently Asked Questions in various Retail Store Manager job interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting”



53 Retail Store Manager Questions And Answers

1⟩ Explain me why do you want to leave your present job?

While I do enjoy working at my current job but I am looking for more responsibility with new and fresh challenges. As I have been working with my current employers for almost three and half years and on this position for the last 2 years, I have grown in my role with a lot of learning.

Secondly, I believe that at the moment the growth opportunities are limited with my current organisation. After working for almost 3 and half years I have learned how the company runs the entire business cycle, I think it is time is to move on to a progressive organisation with more opportunities and challenges

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2⟩ Customer Service Based Retail Store Manager Job Interview Questions

☛ What is customer service?

☛ What is good customer service?

☛ Why do customers shop at this store?

☛ A customer leaves without paying for gas, what would you do?

☛ A co-worker is rude to customers, what would you do?

☛ The credit card machine is broken. What do you say to the customers?

☛ A customer wants to pay for $15 worth of merchandise in quarters, do you accept it?

☛ A customer wants to return a package of food that is open and half gone. What will you do?

☛ What is most important - a good product or friendly, fast service?

☛ You are scheduled to leave at 6 pm. Your replacement worker doesn't show up. What would you do?

☛ A customer becomes irate with you, and demands to speak to your supervisor, how do you handle the situation?

☛ You discover one of your co-workers giving free merchandise to his friends. What would you do?

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3⟩ Commercial awareness Based Retail Store Manager Job Interview Questions

Why do you want to work for us?

Why do you want to work in retail management?

Who are our main competitors?

What differences do you see between us and our competitors?

What differences do you see between our stores and our competitors' stores?

Who are our customers?

What do you know about our company

If you were CEO of our company , what would you do

Why Supply Chain?

Why you want to be a retail buyer?

How many hours per week do you think you will be working? 50+

What do you already know about the company? (Expanding about 80 stores per year currently 380 stores in the UK, no baskets just trolleys, customers pay for the carrier bags as it would add to the costs of the food if they didn't.)

How do you meet the changing demands of customers?

What changes would you make to LIDL?

How do Lidl manage to break into other markets?

What would you take into consideration when deciding what product to supply?

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4⟩ Tell me what interests you about selling to customers?

Try to be specific in your interview answer to these type of retail job interview questions. Avoid generalizations such as "I enjoy people", rather say something along the lines of:

I enjoy talking to the customer and finding out exactly what they are looking for. I like the challenge of meeting the customer's needs, making useful suggestions and making sure the customer leaves satisfied.

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5⟩ Tell me something bit about yourself?

This is a very general and vague question. At the same time it is the often asked question during the initial part of the interview.

Many candidates give very short answer such as “My name is Muhammad Hussain, I belong to this city and I have come for the interview”. Yet there are candidates who would very long answers and most of it would be irrelevant which fails to impress the interview board.

The best course of action would be to tell the interviewer that you are briefly going to talk about your A. educational background, B. previous & current jobs or Career and C. family. Next, you should pick each one of these topics listed as A, B, C and begin describing about yourself to the interviewer with whatever information you feel is appropriate on those lines.

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6⟩ Tell Me how Would You Handle an Understaffed Shift?

Unless you are being interviewed for a position with a large department store, it is likely that there will only be one or two sales associates on duty at any given time. As such, when an employee does not report for duty, this can put the store in a bind. Your interviewer will want to know how you would handle such a situation. “I would first contact the employees who were scheduled off that day to find out if they are willing to cover the shift. If not, I would take it upon myself to cover that shift on my own.” This answer not only shows that you have a plan in place, but it also proves that you are dedicated to your job if that plan fails.

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7⟩ Tell me how Have You Sold ‘Product ABC’ in the Past?

Store managers are responsible for much more than paperwork, scheduling and supervision. They are the backbone of the store and the individuals responsible for helping other employees meet their sales goals. Your interviewer will want to know the methods you have used to sell similar products in the past. “When I was in college, I worked in a clothing store. I was able to sell ABC jeans more often than XYZ jeans because they are one of my favorite brands and I have experience with it. Since I have familiarized myself with your product and even used it personally, I believe that I can build the value and need for this product that is necessary to sell it” is a phenomenal answer.

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8⟩ Tell me how do you overcome objections when selling a product?

There are a few common objections that individuals face when trying to sell products to consumers. Some of the main objections include:

☛ Price: the consumers think it is too high or low

☛ Need: the consumer does not foresee a need for the product

☛ Value: the consumer does not recognize the quality in the item

To sell the customer on the product you must be able to successfully address these concerns and any others. Most importantly, you must be able to effectively communicate with customers to determine and address their particular objections.

In answering this question, express the strongest objections that you have faced when selling products to customers and detail how you have overcome them. Drive your answer home by sharing a brief, related instance where you closed the sale.

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9⟩ Explain How Would You Help an Employee Who is Struggling to Meet Sales Goals?

Since the performance of the store’s employees will reflect upon you directly and impact the business significantly, it is very important for you to help anyone who seems to be struggling with meeting goals. “I would first observe the employee in an effort to determine why he or she is having difficulty. Once I have discovered the problem, I would take the time to role play with the employee so that he or she can practice overcoming objections, portraying confidence or any other issue that may be hindering him or her.” You may also discuss any fresh sales techniques you can bring to the table.

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10⟩ Tell me do you believe the customer is always right?

This is a more important question than most people would think when it comes to determining who’s going to make a strong employee. Answers to this question will reveal how much someone understands about what happens on the floor. Anyone who answers just yes or just no hasn’t really thought about the question and doesn’t understand what it means to work on the retail floor.

Customers are wrong all of the time, quite frankly. I firmly believe it’s not that the customer is always right, but rather the customer must think they’re always right. A sales person’s job is to always steer a customer in the right direction, while making the customer think it was their idea the whole time.

Let me give you a true example. I worked with a customer who insisted that she was two sizes smaller than she truly was. My job was to make sure she left the store in clothes that fit her, happy about her purchases and her body image. I had to use a combination of tricks, including bringing her looser-silhouette items and telling her our sizes just ran smaller than usual, but I managed to sell her five items of clothing that just about fit her. She turned into a repeat customer.

Had I believed that the customer is always right, I would have let her walk out of the store with clothes that didn’t fit her (or without making a purchase), which she would have hated because they made her feel bad about her body. That would have translated into hatred of the brand.

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11⟩ Explain me how Did You Overcome Objections when Selling That Product?

Consumers will object to sales initiatives for many reasons, but the two most popular reasons for objections have to do with price or lack of need. You will need to demonstrate that you are capable of overcoming them. “Customers often objected to purchasing ABC jeans because they cost $10 more per pair than XYZ jeans. However, I simply told them that ABC jeans were more comfortable and lasted many years longer than XYZ jeans, and this was often all it took to close the sale.” With this answer, you are demonstrating your ability to sell a product and overcome common objections.

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12⟩ Tell me how would you handle an employee struggling to meet sales goals?

As a manager you are responsible for the overall success of your store, so being able to motivate and assist other employees is a critical function. In answering this question, you will want to share a step-by-step process that you would follow when evaluating then assisting an employee to bring them up to par. This is also a great time to highlight your knowledge of effective sales techniques and your ability to teach them to others. Support your answer with a strong example of how you have assisted employees in the past with meeting company goals, even if you were not in a management position.

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13⟩ Explain me a time when you had to handle a difficult customer?

The interviewer wants you to provide an example of how you dealt with a demanding customer in the past.

You need to give a clear description of a specific situation when you did this. Describe the circumstances, the actions you took and the outcome. Similar behavioral questions that often come up in a retail job interview include:

Give me an example of when you went the extra mile for a customer.

Tell me about an improvement that you made to the customer service process.

Describe a situation in which you had to remain calm under great provocation from a customer.

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14⟩ Explain me what are your Greatest Strengths?

I have good communication skills and can work with different types of people of varying personality and skills.

I have a solid background in store operations with great problem solving abilities and team handling

My work experience as the Asst. Retail Store Manager has taught me skills like Time Management and Team Management which are required for this position.

Besides, I have good Selling Skills and Leadership Ability.

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15⟩ Tell me have you personally shopped here before? Why or why not?

You might think it is best to answer this interview question with a “yes.” After all, the best types of retail store employees are those who take pride in their company and actual shop with them. However, don’t outright lie to suck up. Once again, this is your chance to shine. Provide honest feedback if you don’t shop there (why not and what would change your shopping habits). If you are an avid shopper, state why (whether it be the friendly staff, the quality products, or the good prices).

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16⟩ Explain me where do you see yourself three years from now?

I am keen to grow within this industry as I like Retail Industry. Therefore, in 3 years from now, I envisage myself playing a bigger and more responsible role for my employers.

For example, I want to use my customer service and team building skills so that I can handle a larger team (or more than one team) and manage multiple stores. In terms of position, I have a goal to be Area Operations Manager where I am also and giving my team product knowledge and guiding Store Mangers on day to day basis to perform better.

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17⟩ What skills can you bring to the retailer? How have you successfully managed conflict? When was the last time your plans were disrupted due to an unexpected event? How did you react? Describe a situation where you were under pressure; able to influence someone; creative; motivated (and showed it); able to stay calm; decisive etc How have you ensured quality in the teams you have worked in? Tell me about a time when you dealt with a difficult customer.?

Questions about your skills will align with the competencies that the retailer seeks and the values of the company, so if they are an entrepreneurial company, for example, expect questions about times you took the initiative or improved something.

☛ The first step to preparing for these questions is to remind yourself of the attributes the company wants – reread the job ad.

☛ The next step is to come up with examples of when you developed and demonstrated these skills from your part-time jobs, internships, extra-curricular activities and your course.

☛ Practise explaining these examples – many graduates don’t show themselves in the best light they could. Use the CAR structure: explain the Circumstances (or background), the Actions you took and the Results (or outcomes). If you’re talking about when you worked in a team, focus on what you did.

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18⟩ Explain me your working hours in your previous position?

Most retail positions require flexibility with regard to working hours. It is important to assure the interviewer that you are able to accommodate different schedules. Give examples of how you have been able to meet the demands of a typical retail schedule in the past. If this is your first job in retail sales make sure your answer emphasizes that you do not have schedule restrictions.

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19⟩ Tell us what are your greatest weaknesses?

I am workaholic and I involve myself so much into the work so much that I forget what time of the day it is.

Earlier I used to hesitate a lot while dealing with customers or speaking with large group of people but gradually I worked on these issues and have started to overcome these limitations

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20⟩ Tell us how would you handle ABC?

It’s important to ask a prospect how they would handle a difficult situation that you’ve seen take place on your sales floor. You shouldn’t expect them to come fully trained in your procedures, of course, but at the end of the day the judgement required to navigate through a tricky situation is very important, and tough to train for.

Additionally, creating a situation for them allows you to see how their problem-solving skills work on the fly. Retail selling is all about improvisation. If your prospect can’t come up with a good solution in the moment, they likely never will be able to.

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