Store managers are responsible for much more than paperwork, scheduling and supervision. They are the backbone of the store and the individuals responsible for helping other employees meet their sales goals. Your interviewer will want to know the methods you have used to sell similar products in the past. “When I was in college, I worked in a clothing store. I was able to sell ABC jeans more often than XYZ jeans because they are one of my favorite brands and I have experience with it. Since I have familiarized myself with your product and even used it personally, I believe that I can build the value and need for this product that is necessary to sell it” is a phenomenal answer.