Focus on specific experience and training in your career history. Identify things you have done that match the job you are interviewing for. Emphasize what qualifies you for this particular job and how you can add value to the job and company.

What transferable skills have you gained in your previous jobs? Look at the job tasks such as buying merchandise, customer care, and highlight your experience in performing these. If there are areas of the job function that you do not yet have experience in then highlight what skills you have that will facilitate learning and succeeding in these tasks. For example your ability to remain calm under pressure and listen carefully will help you in a customer complaints function.