21⟩ Letter from satisfied customers are enough to substantiate claims.
No, these letters usually signifies as a healthy and safely claims which required objective claims and evaluations.
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“Advertising Interview Questions and Answers will guide us now that Advertising is a form of communication. Advertisement typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. This Advertising tips based tutorial will guide you about the Advertising techniques and preparation of Advertising jobs. So get the Advertisement sill by Advertising Interview Questions and Answers.”
60 Advertising Questions And Answers
22⟩ What kinds of penalties are involved against a company that runs a deceptive ad?
Penalties are considered on the nature of violation the company has done by using a deceptive ad. Usually penalties could be as follow:
1. Civil penalties
2. Cease and desist orders
3. Consumer redress
4. Monetary compensation
23⟩ Whichever company has offered a money back guarantee, very few people in the market claim back. Should we still have the proof to support companys advertising claims?
Yes, Company should have the records and the proofs to support their company’s advertising claims, as it is not a substitute for substantiation.
24⟩ What makes an advertisement unfair?
If it is likely to cause a substantial injury to the customer, which consumer cannot avoid. If it not beneficial to the customer
25⟩ Are there any limits on ads for alcoholic beverages can run and how they can exhibit?
The ads shown for alcoholic beverages should be very truthful to the best of the knowledge unlike other ads. In addition to these alcohol ads, contents or placement may not be directed to underage customers. Few broadcasters place additional restrictions as to when and where these alcohol ads should run.
26⟩ When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the content mentioned in the catalog?
Usually people tend to repeat what other companies say about their product, which also includes the companies, which has online catalog. One should have the proper material back up the claims. Hence once should ensure that the company ad catalog is not a duplicate of the other company’s ad and the same content is not mentioned.
27⟩ How do you conclude on saying who is the target audience for the ad you will release shortly?
One should determine the target audience by knowing the area of business, goal of your market research, by determining your sales demographics and hence establish a target audience. Before outlining he target audience ensure you address yourself the below questions and then conclude on the target audience.
► The product we are marketing what is the average age line of the customer.
► Which gender will be mainly interested in using our company’s products and services?
► Approximately what will be the average salary or income of the potential customers for our product?
► What will be their marital status and education qualification?
► Our product and services is a luxury item or a need in the current market.
► How will be the usage of our products?
► What should we make to draw the attention of the customers to our product?
► What is the uniqueness in our product (personalized attention? Is that Low price, easily available, accessible? Special features?)?
► Which is the special feature, which we can highlight and market?
► In general, what is the customers liking and disliking on such various range of products?
► What is the method of payment? Will it be Installment, Cash, and Credit cards?
► How can we gather information on these above areas? (newspapers, Internet, Magazines, Books, Television?
28⟩ What do you know about internet Advertising?
Today Internet is one of the easiest means to advertise which in turn helps marketers to consume. There are certain rules, which have to be followed and applied as similar to other forms of advertising. Those rules will help business and consumers to maintain the internet credibility, which is a highly effective advertising medium.
29⟩ How important disclaimer or disclosure does should be in ads?
The information should be presented very clearly and conspicuously so that the same will be noticed by the customer and understand the same. A very neat fine print is very important on the bottom of the print ad.
30⟩ How disclaimer and disclosure does work online?
Regardless of the means of the advertisement whether printing ads or mail or online the policy of disclaimer and disclosure remains same. It must be clear and conspicuous though online advertising special guidance, which has to be followed as also few issues like pop up windows, hyperlinks, scrolling and banner ads should be looked.
31⟩ What is the truth involved in advertising rules which applies to advertisers?
Advertisers should always ensure the following is kept in mind before advertising.
1. Advertising must always be highly truthful and non-deceptive.
2. Ads should be a fair deal.
3. Advertisers should always keep backups on the claims and have evidence for their advertising.
32⟩ Do you have experience in setting up the displays?
Explain about the different types of displays you have set up during your prior advertising experience. Also, explain in brief about the best style display case you have made until now and how you were appreciated for the same.
33⟩ Why do you want to change your current job?
Keeping in mind, my career goals, the time has come for me to move onto the next rung of the ladder and make a mark for myself. This can be achieved in a company like this
34⟩ What responsibility does a company have to make sure that Advertising prices are accurate?
In many jurisdictions, companies are legally required to charge no more than the advertised or shelf price for a product, so good pricing practices are important for both customer satisfaction and a company's bottom line.
35⟩ How much of an advertised product is a retail store required to stock?
According to the FTC's Retail Food Store Rule, grocers must offer rain checks or product substitutes of comparable value when they run out of advertised items. They also can comply by ordering quantities of the item sufficient to meet reasonably anticipated demand or by disclosing in ads that items are available only in limited quantities or only at some stores. Although the specific terms of the Rule apply only to retail food stores, other companies advertising products available in limited quantity or only at some stores may want to make similar disclosures to reduce the risk of deception.
36⟩ Are there any standards governing the advertising of prices?
The same standards for truthfulness apply when companies make claims about price comparisons, "sale" prices, and the like. For more information, see the FTC's Guides against Deceptive pricing. Since many pricing issues involve local practices, you also may want to contact the attorney general's office in the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
37⟩ When can a company advertise a "going out of business sale"?
The short answer is, only when a store is going out of business. It would be deceptive to advertise a "going out of business sale" when a store is not going out of business. If a store in your area is advertising what looks to be a bogus "going out of business sale”, contact your state attorney general's office. The phone number is in the Consumer's Resource Handbook.
38⟩ How does the FTC regulate ads for cigarettes and smokeless tobacco?
The FTC can take action if an ad for cigarettes or a smokeless tobacco product is deceptive or unfair. The FTC also enforces various federal laws requiring health warnings on print ads for cigarettes and smokeless tobacco, as well as on packaging. In addition, federal law prohibits the advertising of cigarettes, smokeless tobacco, and little cigars on radio, TV, or other form of electronic media regulated by the Federal Communications Commission.
39⟩ When can a company advertise that a product is "on sale"?
The same standards for truthfulness apply when a company makes advertising claims about sale prices or products being "on sale”. For more information, see the FTC's Guides against Deceptive Pricing. Since this issue often involves local practices, you may also want to contact the attorney general's office in the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
40⟩ Who can advertise on any site?
Anyone who offers a product or service that saves time, corrals clutter, helps people be more productive, and makes life Easier -- either at work or at home. We also welcome companies that offer innovative business development solutions for Entrepreneurs -- both Professional Organizers and other business owners who visit our site looking for tools that will help them be more effective.
