Digital Marketing Executive

► Tell me about your work experience? How has it prepared you for a career in (field)?

► When was the last time you were in a crises?

► Give an example of risk that you had to take. Why did you decide to take the risk?

► How do you react to instruction and criticism?

► Why did you leave your last job.

► How do you react if you find that someone you work with does not like you?

Be prepared for that last question - anywhere. Provide several reasons including skills, experience and interest. Demonstrate how you can contribute to the company's goals.

► How would you explain the difference between online and offline marketing?

► How do you foresee the future of online marketing?

► What does it mean to have a responsive website?

► Have you looked at our company website, can you suggest how you would improve it?

► What is the most effective way to increase traffic to your website?

► Explain how you would carry out keyword research? Which keyword research tools would you use?

► What website CMS platforms have you administered in the past (Wordpress, Drupal, Joomla?)

► What are common risks at (Company)? And how to face?

► How did you prepare for this work?

► How do you cope without motivation?

► How do you maintain a positive discussion?

► How did you react when faced with constant time pressure?

► What are your expectations regarding promotions and salary increases?

The marketing manager evaluates the financial aspect of development. He adjusts the development with the company's financial goals and means (budget). He also assesses the relevance of the product to the current market. If necessary, the marketing manager suggests changes to product development in order to optimize its success among current customers.

You could just answer this by saying that you used a different platform to cover the shortcomings of the other. This isn't a bad answer. In fact, it can be part of a good answer. However, you should definitely know how to overcome or at least deal with limitations on social media platforms. For example, Facebook has severe limitations when it comes to organic (non-paid) reach. One way to overcome this without paying on Facebook is to use email marketing and subscription-based methods to gently guide people to the page with links and suggestions If you have your own awesome anecdote already, that's even better!

Interview questions about the future should be brought back to accomplishments of the past. In other words, when asked about how you would deal with possible future scenarios, refer to your past accomplishments. Your answers should focus on successful campaigns with statement such as, "While I was with company XYZ, I initiated both low cost lead generation strategies and several viral marketing campaigns, using an almost inexistent budget to boost profits by 200%."

Coming up with new and effective ways to market a product in such a tight economy is a tough challenge and these days customers have more power than ever. It is getting more difficult for marketing initiatives to effectively meet these new customer demands. Keep these and other factors in mind when tackling this question, relate your personal experience of the challenges you have encountered and discuss the creative ways in which you handled them.

It may be extensive training, but you may also mention any instruction of personnel regarding your strategies, research, possible changes, new production polices, etc. Such instruction often involves presentations. Presentations are also often used when reporting to senior management.

This one is up to you. However, people tend to talk about Pinterest. It isn't nearly as big as Facebook, Twitter, or Instagram, but it is prominent and on the rise. You may have already noticed the "Pin It" share button appear on articles or seen the Pinterest icon on YouTube videos (it's right next to the Tumblr icon.) Vine is another one that has exploded lately. If your interviewer says these are too mainstream/not up-and-coming enough, try bringing up more budding platforms like Impossible, and We Heart It.

Never ask Salary, perks, leave, place of posting, etc. regarded questions.

Try to ask more about the company to show how early you can make a contribution to your organization like

"Sir, with your kind permission I would like to know more about induction and developmental programs?"

OR

Sir, I would like to have my feedback, so that I can analyze and improve my strengths and rectify my shortcomings.

People love to see original video content that is fun and sharable. It shouldn't be so obviously promotional from the start. People should want to share it simply because it is amazing! This video content ultimately connects to all the other social media platforms you are working with and benefits strategy and marketing as a whole. It might even go viral. Dollar Shave Club is a great example of video content that went viral thanks to excellent social media marketing!

As you answer questions about your accomplishments with other companies, be specific. Simply stating, "I ran several online marketing campaigns" does not adequately show what you can do for the company. Better answers should resemble, "I started a social media campaign that utilized targeted advertising systems to market the company's services to youth in North America." You will also need to elaborate. Use numbers that support the campaign, such as "Within three financial quarters, sales increased by 427% and brand recognition vastly improved by 10% within the target demographic."

You don't need to have as many followers as Justin Bieber or be like Gary Vaynerchuck to impress your employers. However, your following or at least your activity on social media channels should reflect your passion for it and act as a sample of your overall communication skills.

List some key qualifications and add a brief example from your professional career. Marketing managers are excellent at multitasking. They are independent problem solvers and initiative researchers. But they are also superb team players, coordinating their activities with other departments, senior management, customers, market leaders, and suppliers.

Don't dismiss Google+ even if it isn't your favorite part of social media strategy. Even if the people interviewing you don't perceive it as being valuable compared to Facebook and Twitter, they don't want to work with someone who wouldn't be open to integrating it into an overall strategy. Explain how Google+ is a great resource for community building since it is a heavily curated and moderated community. Having a thriving community means people are talking more about your company and sharing more content. It also increases SEO which you already know is a supplementary part of social media marketing.