41⟩ Which social media experts and/or influencers do you follow?
You should be fine on this one as long as you have something to say. Employees are not likely to judge your decisions.
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“Digital Marketing Executive Frequently Asked Questions by expert members with experience in Digital Marketing Executive. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts”
54 Digital Marketing Executive Questions And Answers
42⟩ Why you want to work with our company?
More likely than not, the interviewer wishes to see how much you know about the company culture, and whether you can identify with the organization's values and vision. Every organization has its strong points, and these are the ones that you should highlight in your answer. For example, if the company emphasizes on integrity with customers, then you mention that you would like to be in such a team because you yourself believe in integrity.
It doesn't have to be a lie. In the case that your values are not in line with the ones by the company, ask yourself if you would be happy working there. If you have no issue with that, go ahead. But if you are aware of the company culture and realize that there is some dilemma you might be facing, you ought to think twice. The best policy is to be honest with yourself, and be honest with the interviewer with what is it in the company culture that motivates you.
43⟩ What do you know about our work?
Follow these three easy research tips before your next job interview:
1) Visit the company website; look in the "about us" section and "careers" sections
2) Visit the company's LinkedIn page (note, you must have a LinkedIn account - its free to sign up) to view information about the company
3) Google a keyword search phrase like "press releases" followed by the company name; you'll find the most recent news stories shared by the company
Remember, just because you have done your "homework", it does not mean you need to share ALL of it during the interview! Reciting every fact you've learned is almost as much of a turn off as not knowing anything at all! At a minimum, you should include the following in your answer:
1. What type of product or service the company sells
2. How long the company has been in business
3. What the company culture is like OR what the company mission statement is, and how the culture and/or mission relate to your values or personality
44⟩ Tell me example of a marketing campaign that did not work out as you had planned and how you handled the situation?
An interviewer will ask his question in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognise the key reasons why a strategy went wrong and what you learnt from the experience.
Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.
45⟩ Which social media brand strategy has inspired you lately and why?
Talk about why the strategy inspired you but, more importantly, also detail how you would love to create an original strategy of the same caliber. Explain how you would do this and implement it in the context of the job you're interviewing for.
46⟩ What challenges are you looking for in this digital marketing position?
A typical interview question to determine what you are looking for your in next job, and whether you would be a good fit for the position being hired for, is "What challenges are you looking for in a position?"
The best way to answer questions about the challenges you are seeking is to discuss how you would like to be able to effectively utilize your skills and experience if you were hired for the job.
You can also mention that you are motivated by challenges, have the ability to effectively meet challenges, and have the flexibility and skills necessary to handle a challenging job.
You can continue by describing specific examples of challenges you have met and goals you have achieved in the past.
47⟩ What kinds of skills/qualities do you think you need to possess to be a community manager?
A great community manager should be proficient in most of the social media platforms and social media management tools we've mentioned so far. He/she should have unrivaled communications skills and be likeable and organized. Employers also value a background in analytics even if those analytics were not directly related to social media.
48⟩ What is an Example of a Marketing Tactic That Did Not Succeed?
For interview questions about marketing failures there are several things to note about your answer:
► Do not get defensive. If you had an expectation that failed, admit it.
► Explain how you found out it failed using numerical, analytical measurements as examples.
► Describe the adjustments that you made in order to make the campaign more successful.
Additional Marketing Interview Question Tips
Marketing job interview questions are designed to uncover your creativity and your problem solving abilities. The knowledge you have and how you utilize it is important. Your answers should include facts, figures, and measurements as well as an awareness of the psychology of marketing. And your ability to both adapt to marketing changes and support your theories is going to be tested.
49⟩ What are the benefits of a LinkedIn group vs. LinkedIn page?
Groups tend to have a better reach and are therefore a more worthy place for sharing content. They also offer an excellent space for engaging with customers and other businesses, stresing keywords, and increasing interest in your company. A LinkedIn Page is where people go when they are already interested in the company. Thus, it should be informative above all else. Pages also function as a feed for putting out content and have at least a bit of SEO value.
50⟩ handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond?
Make sure to respond promptly. The longer you take, the bigger the blunder looks to the consumer. Make sure any apology you give is honest and sincere. Otherwise, followers were rip it apart even more. Respond on all channels as well even if the incident only occurred on one.
51⟩ What are our competitors doing on social media?
It's ok to praise the competitors here if they are genuinely doing something good. Don't go overboard and make it seem like you'd rather work for these competitors but don't be afraid to be honest if you think they have a strategy that the company you're interviewing for could learn from. Always be sure to explain why what they are doing is working (or not working). Mention specific social media campaigns if you can.
52⟩ What are some of the best practices on Twitter?
Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations in related topics.
53⟩ What is your salary expectations?
A loaded question. A nasty little game that you will probably lose if you answer first. So, do not answer it. Instead, say something like, That's a tough question. Can you tell me the range for this position?
In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a wide range.
54⟩ What Do You Think You Bring to the Company?
This common job interview question is often asked in every type of interview. But for marketing jobs this question is especially important. It provides you with a chance to tout your interview preparation by suggesting effective marketing strategies based on the research you completed on the company.
