41⟩ ________________ are products bought by individuals and organizations for further processing or for use in conducting a business. * a) Consumer products * b) Services * c) Industrial products * d) Specialty products
* c) Industrial products
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“Marketing Executive based Frequently Asked Questions in various Marketing Executive job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting”
55 Marketing Executive Questions And Answers
42⟩ Company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
* a) Innovative marketing
43⟩ ______________ describes changes in an individuals behavior arising from experience. * a) Modeling * b) Motivation * c) Perception * d) Learning
* d) Learning
44⟩ The biggest or greatest amount of involvement in a foreign market comes through which of the following a) Exporting b) Joint venturing c) Licensing d) Direct investment
d) Direct investment
45⟩ All of the following are considered as drawbacks of local marketing except * a) It can drive up manufacturing and marketing costs by reducing economies of scale. * b) It can create logistical problems when the company tries to meet varied requirements. * c) It can attract unwanted competition. * d) It can dilute the brand's overall image.
* c) It can attract unwanted competition.
46⟩ Cognitive dissonance occurs in which stage of the buyer decision-process model * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior
d) Post purchase behavior
47⟩ Which following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
* a) Marketing intelligence
* b) Marketing research
* c) Customer profiles
* d) Internal databases
Answer d
48⟩ Do you have any questions?
The best questions to ask are those that you really would like to know the answer to, rather than those you can find in books on interview skills. If you research the company well enough, you will find a number of questions naturally arising that you wish to be answered.
You should, though, concentrate on questions that show your interest in, and motivation to do, the job itself, rather than the rewards it will bring. So, for example, you should ask about training and career progression in preference to pay and pensions! Other questions you could consider asking include:
* What do people enjoy most in working for the company?
* How many exhibitions does the company undertake each year
* How realistic are early promotion prospects if I am successful?
* What plans do you have for the future in terms of new markets/products?
* Do you run any competitions or sales incentives?
49⟩ ________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" * a) Online infomercials * b) Online ads * c) Online broadcasts * d) Online bullets
* b) Online ads
50⟩ _____________ is the general term for a buying and selling process that is supported by electronic means. * a) Internet commerce * b) Web commerce * c) Computer commerce * d) Electronic commerce
* d) Electronic commerce
51⟩ In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. * a) Genre * b) Style * c) Fashion * d) Fad
* b) Style
52⟩ ______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
* a) Innovative marketing
53⟩ Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and * a) Lower prices * b) Increase promotion both at home and abroad * c) Continuously improve their products at home * d) Join into cartels at home
* c) Continuously improve their products at home
54⟩ It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? * a) Actionable * b) Substantial * c) Differentiable * d) Measurable
* d) Measurable
55⟩ A (n) __________________ are computerized collections of information obtained from data sources within the company. * a) Retrieval systems * b) Marketing research reports * c) Flow diagrams and PERT charts * d) Internal databases
* d) Internal databases
