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“Marketing Executive based Frequently Asked Questions in various Marketing Executive job Interviews by interviewer. The set of questions here ensures that you offer a perfect answer posed to you. So get preparation for your new job hunting”

55 Marketing Executive Questions And Answers

21⟩ The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy * a) Optional-product pricing * b) Captive-product pricing * c) By-product pricing * d) Product line pricing

* d) Product line pricing

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22⟩ If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. * a) Advertising * b) Personal selling * c) Public relations * d) Sales promotion

* a) Advertising

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23⟩ The typical method of retail operation used by supermarkets and catalog showrooms is called * a) Self-service retailing * b) Limited-service retailing * c) Full-service retailing * d) Service-merchandiser

* a) Self-service retailing

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24⟩ Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n) * a) Line extension * b) Brand extension * c) Multi-branding * d) New brands

* a) Line extension

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25⟩ ______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. * a) Deceptive promotion * b) Deceptive packaging * c) Deceptive pricing * d) Deceptive cost structure

* a) Deceptive promotion

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26⟩ The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency

* c) Length

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27⟩ The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? * a) Gender segmentation * b) Benefit segmentation * c) Occasion segmentation * d) Age and life-cycle segmentation

* c) Occasion segmentation

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28⟩ More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except * a) Long-term customer satisfaction * b) Competitive predatory pricing performance * c) Full customer service * d) Retention rates

* b) Competitive predatory pricing performance

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29⟩ ____________ have contractual authority to sell a manufacturers entire output. * a) Selling agents * b) Rack jobbers * c) Manufacturer's agents * d) Purchasing agents

* a) Selling agents

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30⟩ Sellers that handle their own exports are engaged in * a) Direct exporting * b) Indirect exporting * c) Licensing * d) Contract manufacturing

* a) Direct exporting

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31⟩ A child in the United States is normally exposed to all of the following values except * a) Achievement and success * b) Activity and involvement * c) Material comfort * d) Collectivism

* d) Collectivism

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32⟩ In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising. * a) Slice of life * b) Lifestyle * c) Mood or imagery * d) Personality symbol

* a) Slice of life

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33⟩ Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing * a) Too much advertising * b) Too few social goods * c) Cultural pollution * d) Too much political power

* d) Too much political power

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34⟩ The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. * a) Facilitator * b) Referent actor * c) Opinion leader * d) Social role player

* c) Opinion leader

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35⟩ The Internet evolved from a network created by _________________ during the 1960s. * a) The Commerce Department * b) The Massachusetts Institute of Technology (MIT) * c) Northwestern University * d) The Defense Department

* d) The Defense Department

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36⟩ All of the following would be ways to segment within the category of psychographic segmentation except * a) Social class * b) Occupation * c) Lifestyle * d) Personality

* b) Occupation

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37⟩ Pricing to cover variable costs some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives? * a) Current profit maximization * b) Product quality leadership * c) Market share leadership * d) Survival

* d) Survival

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38⟩ In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the * a) Key-size approach * b) Work-load approach * c) Product-need approach * d) Call-service approach

* b) Work-load approach

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39⟩ Setting call objectives is done during which of the following stages of the selling process * a) Prospecting * b) Pre-approach * c) Approach * d) Handling objections

* b) Pre-approach

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40⟩ A ______________ is a good offered either free or at low cost as an incentive to buy a product. * a) Patronage reward * b) Spiff * c) Price pack * d) Premium

* c) Price pack

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