SEO Expert

Generally, I would continue to employ robots.txt in order to make search engine indexing a directory on a website. This might be often a directory that is concerned with admin function or incorporate contents only in the form of script or image gallery. Generally, robots.txt is employed to prevent a directory and its sub-folders and files to crawl by search engine bot as well as Meta robots tag for a specific web page.

Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:

☛ Website content

☛ Website structure

☛ Back-links

It must be quality and unique content as well as most be well optimized and well structured.

This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.

You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.

Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building backlinks is useful to build authority to a site as well as coined as a metric for ranking well.

Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn't come under the guidelines of search engine.

SEO is a set of processes to get our website or pages appear in the search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in the search engine page result.

First of all I would update the previous website with a permanent redirect to new page for each and every page. Later eradicate previous content from search engines in the context of avoiding duplicate content issues.

I would request for back-links to a competitor's relevant website as well as a provide reciprocal link if required. In addition, I would attempt to submit a press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has proven as a very powerful resource, in the case if our content is unique, attractive and appealing.

Some media Site:

☛ Facebook

☛ Twitter

☛ Linkedin

☛ Myspace

☛ Digg

☛ Youtube

☛ Myspace, etc.

I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of 'spam' which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.

RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this makes readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more words combination. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

It is the practice to find out root word from search query. For instance, a keyword like "playful" will be split to the word "play" by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word "play" in it.

LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.