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⟩ Explain those steps that one should follow to optimize a website?

☛ First of all we will interview webmaster or website owner to congregate relevant information, goals and website's purpose.

☛ Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.

☛ Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, "alt" attributes and META tags (Meta Title, Meta description & Meta Keyword).

☛ Target & implementing keywords as H1, H2 & so on relevant to the site and its content.

☛ Analyzing website navigation.

☛ Ensuring the robots.txt file and sitemap existence as well as check their efficiency.

☛ If required, making recommendations for modifications in website as well as its each and every page and so on.

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