SEO Team Lead Questions And Answers

41⟩ Tell us how do you conduct an SEO experiment?

Tell me about an SEO experiment that you've run recently. What was the result? If you're in the trenches doing SEO, a key to success is being able to figure out what works and what doesn't. I'd like to know how they run their experiments, and if they don't run experiments, that's a red flag. Ken Lyons kept an SEO log where he tinkered with various SEO experiments, sometimes dozens at a time. I love an SEO with a bit of mad scientist in them.

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42⟩ Suppose you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?

Use the appropriate language attribute in the HTML code of the page, The web site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results.

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43⟩ Tell me for which of the following file types a SEO expert needs to provide an alternative textual description?

(swf. - gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

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44⟩ Tell me what was the recent update which Google had and what changes would you suggest for it?

Google recently had the Hummingbird update which was a change in the core search algorithm. Google moved from keyword based searching to concept based searching. It included semantic level analysis in order to find out real answers and searcher's intent behind the user query. I would add comprehensive and fresh content to my site after the Hummingbird update.

Prior to the Hummingbird update, Google had the Penguin update which was a measure to control web spam. Penguin update had penalized websites which had a spammy backlinking profile and returned more semantic results. Semantic results were based on the relationship between words present on the search query. Penguin trusted sites that had original and good content, fresh content, good social media presence and quality organic links.

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45⟩ Tell me what is the difference between soft 404 and 404 errors? How will you find and remove these errors?

A 404 error is returned when the browser requests a resource from the web server and the server is unable to find that resource so it returns 404 file not found error. On the other hand, soft 404 error is returned when the browser requests a resource from the web server and the server returns 200 OK response for a file that does not exist on the server. Hence, in both the cases, file is not present on the server but in case of soft 404 the server returns 200 OK response code by mistake. We can find out these errors with the help of Google Webmasters Tool and we can either remove them by adding proper redirects and by creating a custom 404 page for helping the user in proper navigation while browsing the site.

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46⟩ Explain what do you understand by "Engagement Metrics" with relation to social media?

Engagement metrics comprises of information which is used to measure the importance of user (customer) engagement with respect to a particular social data.Some example includes likes, retweets, plus ones, clicks, favorites, repins, comments etc.

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47⟩ Tell me what do you understand by Google Authorship and how can you use it for Seo benefits?

Google Authorship allows you to link your Google Plus Profile to the content you create. This is a way to enhance the overall user experience and stop spamming. Results containing content from original and reputed authors are valued highly by Google and chances of spamming are also reduced. Hence, implementing Google Authorship is really useful for Seo as it helps a webpage to rank higher based on the author rank.

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48⟩ Suppose you were a SEO for a technology web site, what would you do to build backlinks for it?

Four practices are a quite legal and recommendable way of building backlinks are:-

☛ Post in technology blogs.

☛ Submit articles to technology engines.

☛ Exchange links with other reputable technology web sites.

☛ Provide free syndicated content to partner-websites.

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49⟩ Tell me what is Keyword Difficulty?

Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones

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50⟩ Tell me what would you suggest to the client who has a website made on Flash? How would you do Seo for that site?

Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.

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51⟩ Tell me how do you walk the line behind behind best practices and black hat SEO?

Black hat SEO offers short term solutions and can get your site penalized in Google. What was considered white hat SEO years ago may be black hat now. Which brings me to my next question.

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52⟩ Explain can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

☛ Good Internal link structure

☛ Generation of dynamic title and description

☛ Dynamic XML sitemap generation

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53⟩ Tell me how many types of Meta Tags are there in SEO and what are their characters limits?

There are two types Meta tags in SEO.

☛ Description Meta tag with 150 characters limits

☛ Keyword Meta tag with 200 characters limits

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54⟩ Explain what are the SEO tools do you use?

The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

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55⟩ Tell me what is considered as more significant, creating content or building backlinks?

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

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56⟩ Tell me what is the best way to maximize the frequency of crawling of your website by search engines?

Frequently adding new, original and quality content on the website.

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57⟩ Tell me how will you plan an Seo strategy for a website already affected by Penguin update?

Penguin update deals with scanning through the link profile of a website. I will scan the links pointing to the site using tools like ahrefs and prepare a list of low quality links. I will make every effort to get those links removed like emailing the webmaster. If somehow, I am unable to remove some links then I will use the disavow links tool to devalue the remaining links from harming the site. Apart from this, I will plan a link bait strategy to get some high authority links in order to increase the reputation of the site. This will surely help a site to recover from the effects of the Penguin update.

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58⟩ Tell us what SEO blogs do you read?

As I mentioned above, SEO is always changing. Tom Demers used to come in early every morning and spend an hour or so just reading. Keeping up with the industry is crucial both to stay current on news and various Google updates as well as to get new strategic ideas and tips for increasing efficiency. So I ask job candidates to tell me what SEO blogs and sites they read. But anyone can list out a few blogs. I'm looking for something beyond the bare-minimum basics (like Search Engine Land). I then follow up with another question: What's an interesting article you've recently read on one of those blogs and why did you find it interesting? This tells me whether they actually read any blogs, how often, as well as why they read.

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59⟩ Tell me which tools do you use for choosing keywords?

I use Google Keyword tool, Wordtracker tool, Wordstream, Seo book keyword tool etc.

*Remember certain tools are paid but you may use the trial version for some days.

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60⟩ Tell me what is the difference between clicks and visits in Google Analytics?

Clicks indicates the number of times any user clicks on an ad while visits indicates the number of unique sessions each visits create.

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SEO Team Lead

Home Search Engine Optimization SEO Team Lead

145 SEO Team Lead Questions And Answers

41⟩ Tell us how do you conduct an SEO experiment?

42⟩ Suppose you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?

43⟩ Tell me for which of the following file types a SEO expert needs to provide an alternative textual description?

44⟩ Tell me what was the recent update which Google had and what changes would you suggest for it?

45⟩ Tell me what is the difference between soft 404 and 404 errors? How will you find and remove these errors?

46⟩ Explain what do you understand by "Engagement Metrics" with relation to social media?

47⟩ Tell me what do you understand by Google Authorship and how can you use it for Seo benefits?

48⟩ Suppose you were a SEO for a technology web site, what would you do to build backlinks for it?

49⟩ Tell me what is Keyword Difficulty?

50⟩ Tell me what would you suggest to the client who has a website made on Flash? How would you do Seo for that site?

51⟩ Tell me how do you walk the line behind behind best practices and black hat SEO?

52⟩ Explain can you optimize the website which has pages in millions?

53⟩ Tell me how many types of Meta Tags are there in SEO and what are their characters limits?

54⟩ Explain what are the SEO tools do you use?

55⟩ Tell me what is considered as more significant, creating content or building backlinks?

56⟩ Tell me what is the best way to maximize the frequency of crawling of your website by search engines?

57⟩ Tell me how will you plan an Seo strategy for a website already affected by Penguin update?

58⟩ Tell us what SEO blogs do you read?

59⟩ Tell me which tools do you use for choosing keywords?

60⟩ Tell me what is the difference between clicks and visits in Google Analytics?

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SEO Team Lead

Home Search Engine Optimization SEO Team Lead

145 SEO Team Lead Questions And Answers

41⟩ Tell us how do you conduct an SEO experiment?

42⟩ Suppose you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?

43⟩ Tell me for which of the following file types a SEO expert needs to provide an alternative textual description?

44⟩ Tell me what was the recent update which Google had and what changes would you suggest for it?

45⟩ Tell me what is the difference between soft 404 and 404 errors? How will you find and remove these errors?

46⟩ Explain what do you understand by "Engagement Metrics" with relation to social media?

47⟩ Tell me what do you understand by Google Authorship and how can you use it for Seo benefits?

48⟩ Suppose you were a SEO for a technology web site, what would you do to build backlinks for it?

49⟩ Tell me what is Keyword Difficulty?

50⟩ Tell me what would you suggest to the client who has a website made on Flash? How would you do Seo for that site?

51⟩ Tell me how do you walk the line behind behind best practices and black hat SEO?

52⟩ Explain can you optimize the website which has pages in millions?

53⟩ Tell me how many types of Meta Tags are there in SEO and what are their characters limits?

54⟩ Explain what are the SEO tools do you use?

55⟩ Tell me what is considered as more significant, creating content or building backlinks?

56⟩ Tell me what is the best way to maximize the frequency of crawling of your website by search engines?

57⟩ Tell me how will you plan an Seo strategy for a website already affected by Penguin update?

58⟩ Tell us what SEO blogs do you read?

59⟩ Tell me which tools do you use for choosing keywords?

60⟩ Tell me what is the difference between clicks and visits in Google Analytics?

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