SEO Team Lead

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword "CAR" it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

With this operator keyword site:www.rendc.org

On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.

Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.

A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.

Pay per click, Pay per Click measures how much online advertisers must pay each time their advertisement is clicked on.

The EMD Update - for "Exact Match Domain" - is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content - or those previously missed by EMD - may get caught. In addition, "false positives" may get released

No, Google does not make use of keyword tags.

Google Plus helps the promoted web pages to get plus ones which are considered as genuine votes by Google. More plus ones helps to enhance our search engine rankings. Moreover,it helps to get high rankings in personalized search results where our friends can see the web pages shared and promoted by us.

The outbound links are our website links to other webpage or website.

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

PAD (Portable Application Description) is xml based file. For SEO, I can use it for my software related website and can submit PAD file to various software related websites like download.com, brothersoft.com, cnet.com etc.

Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.

The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can't be universal prices for text links. when you don't know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.

Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank

There are virtually no limits on the number of keywords that we can target on a web page. Best approach is to focus on our main keyword and all the secondary keywords would find way for itself in the search engines. The old method of targeting 3 keywords per web page does not works any more. You can have 10-15 keywords or even more to target on a single web page.

It means the search engine crawlers would not index the contents and would not follow the links present on the page.

Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

SEO processes usually require a large amount of content to be written, so if they don't have a team (or at least one) high quality writer to deal with they aren't ideal. If you're fortunate enough to have an in-house content writer they should work closely together.