Academic Writer

The answer here should jive with the sort of working relationship your marketing team wants to have with its content marketing writer. If you want to be the ones coming up with ideas, then you need a writer who is happy to take assignments as they come. If you don't have the time or inclination to come up with ideas, then you need a writer who is happy to take on that task. When there is a mismatch here, it will cause frustration on both ends of the working relationship.

This is a great opportunity for the candidate to talk about Google+ and the importance of Google+. This network is only going to get more important as Google begins to alter SERPs based on connections and shares, and this is something a writer should be aware of when it comes time to get involved with authorship and social sharing.

Quite simply, there is no other company quite like WAI. We are the freelance and web content writing specialists. We've been in this business for over twelve years. Each web content writer is pre-screened to make sure the writer meets our exacting standards -- talented, experienced, and committed to delivering your project on time and within budget.

This is one of several questions I ask that are part of a SWOT Analysis, and it helps define your Strengths, Weaknesses, Opportunities, and Threats.

Knowing your audience (core market/ target demographics) is important for so many reasons. To name one, it helps define the best tone, language, and readability to use in your content. A quality content writer should know when to use- or avoid- technical lingo.

SEO Content writing is a specialized art and its techniques differ from copy writing used for other media like print, billboard, TV etc. The contents have to be planned and structured with certain requirements in mind so that major search engines can find and list the pages of the website.

There are many ways to ask this question, but the point is to identify your goals. It is important to me, personally, that I only work on projects that I am qualified for. If I am not confident in my abilities to achieve your goals, I'll help you find somebody who is better suited for the job.

On the other hand, if your writer doesn't ask this question… they obviously don't care about your goals.

We can't all be experts in everything, so it's important to ask questions that will help us understand what you do. Even if I do know what your product/service is, it still helps to hear your own description of its purpose.