Answers to this question go one of two basic ways. Candidates try to show their incredible ambition (because that's what they think you want) by providing an extremely optimistic answer: "I want your job!" Or they try to show their humility (because that's what they think you want) by providing a meek, self-deprecating answer: "There are so many talented people here. I just want to do a great job and see where my talents take me."

In either case you learn nothing, other than possibly how well candidates can sell themselves.

For interviewers, here's a better question: "What business would you love to start?"

That question applies to any organization, because every employee at every company should have an entrepreneurial mind-set.