Employer branding today is becoming as important as ever. It isn’t just enough to post jobs or to InMail qualified candidates; you need to start building relationships with prospects digitally, so it is easier to source positions later.

Any candidate should have a strong LinkedIn profile, considering the importance of it in recruiting. Beyond that, they should use LinkedIn as a way to share content, join groups and participate in conversations; showing they understand the importance of branding as well.

Same goes for Twitter. A recruiting candidate with little-to-no professional social media presence outside of LinkedIn should not necessarily be disqualified; but one that really gets social media should be prioritized.