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⟩ Tell me what aspects of the job search do candidates focus on that aren’t really that important to you?

There’s no need to spend too much time looking for the hiring manager’s name.

And sometimes, I get packages with resumes, raised font, and brochures after they’ve applied for a job. I can’t even look at it. I have to toss it. They did a lot of work to put that together, but because of the legality giving preference to someone doing work above and beyond what most job seekers might be able to do, I have to put it aside. For an organization of our size, it’s a waste of time. Spend your time on conveying your personal brand through a cover letter, resume, and by networking.

Go above and beyond when you’re an actual candidate. If you are brought in for an interview, and you want to bring something in like a project, presentation or other visuals to demonstrate your ability to do the job, I highly recommend that.

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