The advantages of franchising are-

If you get the right franchise in the right place, it can be a lucrative opportunity.

You do not have to come up with your own brand name and establish yourself from scratch. In most cases, you are relying on the franchise name to have a certain amount of awareness and a quality product that people know and want in your area.

There is help, training available to get you up, and running. Most franchises will train you to make their product and teach you how to run one of their units.

There is marketing support already in place. You will have to pay for it, but with the big name franchises, there is advertising and promotional support.