An intern project may end up becoming a new product, feature, service, or marketing plan for your company. It’s important for all employees, no matter how junior, to feel comfortable expressing their ideas.

The answer to this question will tell you whether the student has done their homework on your organization. Look for answers that demonstrate depth of awareness and passion about your company’s core product lines, showing that the student has taken the time to read up on your company.

In addition to learning about the intern, you’ll also set a great management precedent — that new hires should feel comfortable sharing their thoughts, feelings, and ideas. You’ll help your prospective interns feel excited about working at your company.