⟩ Tell us do you know the difference between branding and direct marketing?
☛ In branding:
An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.
☛ In direct marketing:
The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.