This job interview question demonstrates your ability to communicate and balance appropriate personal and professional information. Start with an interesting personal tidbit and then talk about why you are pursuing a sales career in general and at this particular company.
In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?
Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?
The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?
The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of-
The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to
What drives the marketing strategies of an organization?
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?
Which of the following is not a category of costs?
What is the marketing audit?
When a company acquires a supplier through an acquisition strategy, this is referred to as
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