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⟩ Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?

1. Direct sales effort vs. market development

2. Short-term profit vs. long-term growth

3. Penetrating existing markets vs. developing new ones

4. Profit vs. non-profit goals

Answer: Short-term profit vs. long-term growth

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