When making a call to a customer the call should be directed in the following way:

☛ 1. Greet customer politely.

☛ 2. Introduce yourself to the customer.

☛ 3. Make clear the objective of the call

► ☛ Who are you calling?

► ☛ What are you calling for?

☛ 4. Give complete information of the product or business you are promoting.

☛ 5. Make the customer understand how the objective of the call can be beneficial for him/her.

☛ 6. Close the call with a warm end note.