No other book explains how to create a search-engine friendly web sites. Shari is famous for understanding how to incorporate search engine optimization in a site from the very beginning.

Search Engine Visibility ties web site design, site usability, and search engine marketing with long term business goals. The book focuses on quality, qualified web site traffic, not a large volume of hits that do not benefit a firm's bottom line.

Also, Search Engine Visibility is the best practices book on search engine marketing.