This is another way of asking why should we hire you or what best you are having that will benefit company. You need to describe how your skills, knowledge and experience match the job outline, while also explaining your motivation and goals. Even if you haven't had any direct experience, you can still highlight any transferable skills that relate to the role. Turn your answer into a positive by making it clear that you want the job in order to gain experience in the area. You need to prove that you've handled deadlines successfully in the past. Describe how you overcame obstacles that you had no control over.