You have to listen to the customer to be able to sell to them. The first part of the conversation sets a mood and introduces the customer to the company and product, then you ask some questions and the answers will give clues to their needs and desires. Only by listening can you know if it is possible to close a deal.
_____________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.
_______________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"
Terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
_____________ is principle of enlightened marketing that requires that a company seek real product and marketing improvements.
Many firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and
It is fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?
________________ is process of evaluating each market segments attractiveness and selecting one or more segments to enter.
Fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics
____________factors are most popular bases for segmenting customer groups.
What are your responsibilities as a sales assistant?
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