Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:

☛ Online marketing allows for statistics to be measured more easily and at a lower cost.

☛ Online marketing costs are somewhat inexpensive in comparison with other mediums.

☛ Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.

☛ Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.