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⟩ Explain what do you think are the most valuable methods of combining the “art” that’s inherent in PR with the metrics (the “science”) that C-level executives now demand from communicators?

This may be the $64,000 question for PR candidates, revealing how much currency they place on deploying measurement tools to gauge the success of campaigns, and whether they have a head for numbers (which is increasingly becoming the price of entry for PR job candidates).

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