Once again, HARO and social media are resources that experts recommend. Reddit and Quora can also be great resources for seeing what people are saying about a story, who is talking about what, and how current the subject is. As Gary once stated, you should remember not to conflate relevance and prestige. As Gary says, “Everyone is relevant!” Just because someone is from The New York Times does not mean they are a more relevant source than an independent blogger. The people you talk to should always be connected to the story!