☛ PR for mobile users: Mobiles have pushed PR specialist to think out of the box and prepare messages that are small and yet effective

☛ From local to global: To understand the market value and client’s product demand, PR has to increase their field spectrum from local to global. Studies have to be carried out to know about the geographical and cultural differences before recognizing the target audience

☛ Continuous Monitoring of product in real time: Continuous monitoring of client’s product through PR helps to add value to it. Also, it helps the client to fade away any negative branding done by the rivals about the product.

☛ Image driven Content: Image driven content are more in demand than normal content. Image that conveys the product message with minimum description

☛ Hyper personalized content: Client’s demand of representing them with a personalized symbol or style statement through a right channel and at the right time. For instance, coke’s personalized bottles or Microsoft logo

☛ Social Media and SEO: PR specialist should be aware of all technical glitch of the social media optimization and how SEO works