Social media manager implements the company’s social media marketing. The Job role includes-

☛ Developing company’s content strategy

☛ Creating relevant content

☛ Blogging

☛ Community participation and leadership

☛ Promotion strategy on social sites

☛ Monitor, listen and respond to users in a “Social” way while cultivating sales and leads

☛ Develop and expand community or blogger outreach efforts

☛ Create, design and manage promotions and social ad campaigns

☛ Identify threats and report notable threats to appropriate management

☛ Respond to social media crisis or negative comment scenario

☛ Define strategies to enhance or build the follower fan base