Ads Posting Manager

Everyone has failures, some larger than others. Of course, what you really want to know, is how they dealt with it. Gain insight into their coping skills and how they deal with negatives by listening to how the issue was resolved. Pay attention to what they did (or didn't do) to ensure that the failure wouldn't happen again.

The different pricing models in online advertising are:

1.CPM – Cost per Mille (1000)

2.CPC – Cost per Click

3.CPA/CPL – Cost per Action/Lead

4.CPE – Cost per Engagement

Candidates should acknowledge the importance of data in analyzing business successes and failures, employee productivity and identifying areas for improvement.

Reveals whether or not the candidate will be able to sign off accurate and error-free content.

This question moves from the more general and abstract into the meat of the matter. They should be able to outline two or three specific strategies that will feed leads into your sales funnel via social engagement.

Candidates should list excellent leadership and organizational skills as essential attributes in a District Manager.

This helps you understand what they think social media marketing is and how it should be done. The best answer will be a version of ‘listening to’ or ‘monitoring’ your audience and your competitors. The old saying about two ears and one mouth is especially relevant in social media management.

The three big components of ad quality are:

Expected click-through rate: The likelihood that the ad will be clicked

Ad relevance: How closely the ad matches the intent behind a user’s search

Landing page experience: How relevant, transparent, and easy-to-navigate the page is for users

Results speak for themselves. If they can’t or won’t show you anything, then they either don’t have the experience you need or they aren’t very good at what they do. Would you try to sell a product to potential clients without being able to show it to them?

TSPL is Target Search Page Locations. It is a type of portfolio bid strategy that automates bidding across multiple campaigns to show your ad on the top of the page or on the first page of Google search results. Source:support.google.com

TOS is Target Outranking Share. It is a portfolio bid strategy that helps your ads outrank ads from another domain.

Source:support.google.com

Candidates should list hiring the appropriate store managers and making scheduled store visits as part of their efforts to ensure the operational efficiency of multiple stores.

Social media management must support other marketing and customer service initiatives in the business. Your future employee will need to be in the loop with most other aspects of the business and will need the buy-in of co-workers to achieve true success. The roles and responsibilities of each cog in the machine (your business) should be defined as clearly as possible.

The way they define 'crisis' can tell you a lot about how much experience they have. If they haven't had a real social media crisis in their own experience, they should at least be familiar with some famous brand reputation blunders. Dealing with negative comments or reviews properly is vital to this position, ask for examples.

When the campaign has very low daily budget (say $5 a day) i.e. there is no sufficient budget to spent on optimization, it’s best to go with CPC.

Specific metrics and KPIs should be discussed and what should go where percentage-wise. For example, a decent percentage can be allocated to Facebook Ads - a medium-sized company can spend as much as $500 per month on paid advertising. Human capital, social media tools, and training are also absolutely necessary for high ROI.

There are several techniques for improving SEO with the help of social media. Make sure that they understand the latest Google algorithms, what is rewarded and punished. They should also be aware of the latest social algorithms and policies. Google Analytics should be part of this discussion.

This is similar to the storytelling question but from a more technical aspect. The "something" can be anything. Possibly they know how to rebuild a car engine or know how to explain social media to their grandparents. The point is, they should be able to comprehend a complex subject and articulate it in a simpler, understandable form.

This will show you how much they know about your company and what their level of passion is for your product, service or industry. It will also tell you what their initial impressions are without the insight of working for you (yet). It's unlikely they'll be prepared for this, so it can also show you how quickly they work on the fly.

Candidates should describe how they would ensure that their workers are adequately trained - giving them confidence to do their job - and that there are clear lines of communication between staff and management. They would also delegate duties to their subordinates as delegation motivates workers by instilling in them a sense of trust.