Ads Posting Manager Questions And Answers

21⟩ Explain me how would you persuade the head of marketing that a campaign isn't as effective and that certain improvements should be made?

Tests the candidate's communication skills, their ability to use web analytics to assess the success of a campaign, and their ability to come up with innovative solutions.

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22⟩ Explain me what is RLSA?

RLSA is Remarketing lists for search ads which is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

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23⟩ Suppose campaign A is having CTR 7%, Campaign B having CTR 0.2$ while campaign C having CTR as 3%. Which one is the most performing campaign?

Campaign A

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24⟩ Explain me can we run a free contest on our Facebook Page where fans like and share our regular posts to win?

Knowing the rules and guidelines for each platform is absolutely necessary. Mainly to implement best practices, but also to avoid violating the terms of service, getting suspended or kicked off. The short answer to this question is “no”. Facebook fights against clickbait posts that encourage liking and sharing, but you can still run a proper contest and give additional points to those who engage on social media.

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25⟩ Explain me about a time when you implemented a trendy new marketing strategy to attract customers to a product or service?

Showcases the candidate's knowledge of recent and effective marketing trends.

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26⟩ Top 25 Ads Posting Manager Job Interview Questions

☛ Why are interested in advertising as a career?

☛ Describe an ad campaign that you think worked well.

☛ Describe an ad campaign that you think did not work well.

☛ What is your favorite campaign (both past and present) and why?

☛ What tools have you used to create ad campaigns?

☛ Do you have media planning experience?

☛ How would you integrate social media into a national ad campaign?

☛ If advertising became obsolete, what would be your next career choice, and why?

☛ What keeps you motivated?

☛ Explain the creative strategy and impact on the public of one of our current clients.

☛ How do you measure the effectiveness of an advertising campaign?

☛ How would you design and implement an advertising campaign for a new consumer product?

☛ How would you persuade a customer that a product you are advertising is better than the competition's product?

☛ What steps would you take to handle an unhappy client?

☛ Do you believe that any publicity, even bad publicity, is good publicity?

☛ What qualities do you think are needed to be successful in this field?

☛ What are the major trends in advertising today?

☛ What is the difference between marketing, sales, and advertising?

☛ What is the most effective way to measure and track advertising campaigns?

☛ What do you consider to be the most effective form of advertising and why?

☛ Explain in one sentence, this company’s mission?

☛ Do you understand this company's target market and clients?

☛ How would you describe this agency?

☛ Why would this agency be a good fit for you?

☛ What unique skills and talent can you contribute to this company?

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27⟩ Tell us in Adwords, how many types of extensions are you aware of?

☛ Universal (sitelink) extensions

☛ Callout extensions

☛ Location extensions

☛ Affiliate extensions

☛ Call extensions

☛ Structured snippets

☛ App extensions

☛ Price extensions

☛ Promotion extensions

☛ Message extensions

NOTE: Suggested is to have 3 key extensions to showcase where 4 is the maximum that can be shown

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28⟩ Suppose cPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?

The CTR will low down, and may fall down to 0.2, it is because the ads are shown as per the campaign model which affects the CTR.CPC ads are shown where chances of getting clicks are higher while CPM ads are taken as branding which is more towards throwing

Impressions.

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29⟩ Explain me what are the tools that you use in AdOps?

Make sure to list the tools with it’s functionality and not just name it. The tools like:

Fiddler/Charles – Checking the tracker firing

GeoEdge

ClickTag Checked, etc.

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30⟩ Tell us do you have your own blog or do you regularly publish content on your own social media platforms?

This will show you how well-balanced they are across all aspects of the position, and also what kind of content creator they are. It's perfectly fine to outsource content, but then they should have a good grasp of creative writing, design and good SEO practices. If not, how will they be able to assess the quality of the outsourced material?

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31⟩ Please explain how do you check and stay on top of the latest updates, innovations, and new platforms in social media?

Social media is an ever-changing landscape that requires constant and ongoing learning and adaptation. Even the most experienced social media managers need to refine their skills. They update their strategies, learn and practice new techniques and stay on top of the latest changes to new and existing platforms.

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32⟩ Suppose a campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?

Using the formula,

CPC = [CPM / (CTR x 1000)]

Using the values,

CPC = [2 / (0.0030 x 1000)] = $0.67

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33⟩ Can you explain which social media channels do you recommend for our business and why?

This answers two questions at once. Has the candidate done the research on your company ahead of time, and how well versed they are in various social platforms. Pay attention if they mention demographics, style or frequency of messaging, and overall strategy.

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34⟩ Explain me why are IP addresses not so reliable on mobile?

It’s because the mobile operators differ in how they handle IP address allocation, Some operators have a fixed IP address for all of their users, others dynamically allocate IP addresses each time the device connects. But most mobiles, whether on 3G or Wi-Fi, will connect via a NAT-ed connection. This means many different handsets will appear to be coming from the same IP address, where the data connection is using a mobile network operator (MNO) gateway, the IP address will be the IP address of the MNO gateway, which will handle multiple user sessions. The handover from one mobile phone tower to the next can also result in IP changes plus dropping from 3G to 2G connection has an effect on the reliability of an IP address, and thus tracking these changes can be problematic.

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35⟩ Please explain what are the relevant metrics for tracking ROI on social media?

Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media's return on investment (ROI). Social media managers are comfortable talking about specific terms in Google Analytics, the software they use and the data they can get from each platform.

Don't make the mistake of thinking that engagement on its own is success - without conversions (e.g. site visits, reviews, downloads, leads), it means little and should be improved.

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36⟩ Suppose a campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?

Using the formula,

CPM = CPC x CTR x 1000

=> CPM = (0.5 x 0.25 x 1000)/100 = $1.25

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37⟩ Why should we hire you over someone else as Ads Posting Manager?

This can be used in every hiring situation. Anyone should be able to tell you why they're better than their competition and why they're the best fit for your company. This gives them an opportunity to highlight the best aspects of their skill set and experience.

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38⟩ Do you know what is the four key benefit of dynamic search ads?

☛ Reach and Frequency

☛ Efficiency and time saving

☛ Coverage security

☛ Transparent and control

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39⟩ Tell me how does customer service fit into your strategy?

Providing customer service on social media is becoming increasingly more important for businesses with an active online presence. Offering support and posting on social media are two different parts of social media management. Each requires a different approach and seldom, a separate channel. First, they should recognize this fact. Secondly, they should know how to approach each type of conversation - an endorsement, mention or complaint.

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40⟩ Tell us do you have an understanding of HTML, JavaScript, CSS?

Say YES (Hint: For a general adops role, technical or programming understanding is not required at that level, if you have them you just stand out of crowd else it doesn’t impact your job. Maximum of queries you figure out in google! But if you are completely not aware of technical stuff, do accept that you don’t understand but can learn quickly to resolve issues requiring a technical background

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60 Ads Posting Manager Questions And Answers

21⟩ Explain me how would you persuade the head of marketing that a campaign isn't as effective and that certain improvements should be made?

22⟩ Explain me what is RLSA?

23⟩ Suppose campaign A is having CTR 7%, Campaign B having CTR 0.2$ while campaign C having CTR as 3%. Which one is the most performing campaign?

24⟩ Explain me can we run a free contest on our Facebook Page where fans like and share our regular posts to win?

25⟩ Explain me about a time when you implemented a trendy new marketing strategy to attract customers to a product or service?

26⟩ Top 25 Ads Posting Manager Job Interview Questions

27⟩ Tell us in Adwords, how many types of extensions are you aware of?

28⟩ Suppose cPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?

29⟩ Explain me what are the tools that you use in AdOps?

30⟩ Tell us do you have your own blog or do you regularly publish content on your own social media platforms?

31⟩ Please explain how do you check and stay on top of the latest updates, innovations, and new platforms in social media?

32⟩ Suppose a campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?

33⟩ Can you explain which social media channels do you recommend for our business and why?

34⟩ Explain me why are IP addresses not so reliable on mobile?

35⟩ Please explain what are the relevant metrics for tracking ROI on social media?

36⟩ Suppose a campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?

37⟩ Why should we hire you over someone else as Ads Posting Manager?

38⟩ Do you know what is the four key benefit of dynamic search ads?

39⟩ Tell me how does customer service fit into your strategy?

40⟩ Tell us do you have an understanding of HTML, JavaScript, CSS?

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Ads Posting Manager

Home Marketing Ads Posting Manager

60 Ads Posting Manager Questions And Answers

21⟩ Explain me how would you persuade the head of marketing that a campaign isn't as effective and that certain improvements should be made?

22⟩ Explain me what is RLSA?

23⟩ Suppose campaign A is having CTR 7%, Campaign B having CTR 0.2$ while campaign C having CTR as 3%. Which one is the most performing campaign?

24⟩ Explain me can we run a free contest on our Facebook Page where fans like and share our regular posts to win?

25⟩ Explain me about a time when you implemented a trendy new marketing strategy to attract customers to a product or service?

26⟩ Top 25 Ads Posting Manager Job Interview Questions

27⟩ Tell us in Adwords, how many types of extensions are you aware of?

28⟩ Suppose cPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?

29⟩ Explain me what are the tools that you use in AdOps?

30⟩ Tell us do you have your own blog or do you regularly publish content on your own social media platforms?

31⟩ Please explain how do you check and stay on top of the latest updates, innovations, and new platforms in social media?

32⟩ Suppose a campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?

33⟩ Can you explain which social media channels do you recommend for our business and why?

34⟩ Explain me why are IP addresses not so reliable on mobile?

35⟩ Please explain what are the relevant metrics for tracking ROI on social media?

36⟩ Suppose a campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?

37⟩ Why should we hire you over someone else as Ads Posting Manager?

38⟩ Do you know what is the four key benefit of dynamic search ads?

39⟩ Tell me how does customer service fit into your strategy?

40⟩ Tell us do you have an understanding of HTML, JavaScript, CSS?

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