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“Marketing Interview Questions and Answers will guide you how to get a marketing job. Every one knows with our marketing a business can not be come international so this category is the most important for all the looking jobs for Human Resources, Financial, Accounting fields. You must have some basic knowledge of sales promotion for your company and marketing the core for sales promotion so come and start to unlock your potential with Marketing Interview Questions and Answers.”

173 Marketing Questions And Answers

61⟩ Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and

* a) Lower prices

* b) Increase promotion both at home and abroad

* c) Continuously improve their products at home

* d) Join into cartels at home

Answer c

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62⟩ When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using

* a) Cause-related marketing

* b) Idea marketing

* c) Nonprofit marketing

* d) Person marketing

Answer d

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140 views

63⟩ A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.

* a) Licensed brand

* b) Manufacturer's brand

* c) Private brand

* d) Co-brand

Answer c

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64⟩ 3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following

* a) Nader's raiders

* b) The "green movement"

* c) Governmental regulation

* d) International competition

Answer b

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142 views

65⟩ The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the

* a) Decline stage

* b) Introduction stage

* c) Growth stage

* d) Maturity stage

Answer b

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193 views

66⟩ When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called

* a) Barter

* b) buy-back

* c) Counter purchase

* d) Like-value exchange

Answer b

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159 views

67⟩ ________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices

* a) Optional-product pricing

* b) Captive-product pricing

* c) Product line pricing

* d) By-product pricing

Answer c

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183 views

68⟩ A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n)

* a) Retailer

* b) Wholesaler

* c) Distribution channel

* d) Logistics

Answer c

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154 views

69⟩ Rolls Royce uses which of the following distribution formats in it.

* a) Intensive distribution

* b) Exclusive distribution

* c) Selective distribution

* d) Open distribution

Answer b

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119 views

70⟩ If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by

* a) Master salespersons

* b) Sales assistants

* c) Technical support persons

* d) Telemarketers

Answer d

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132 views

71⟩ ______________beliefs and values are open to some degree of change.

* a) Crucial

* b) Core

* c) Primary

* d) Secondary

Answer d

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115 views

72⟩ According to Engels law, as income rises

* a) The percentage spent on food rises.

* b) The percentage spent on housing increases.

* c) The percentage spent on other categories increases.

* d) The percentage spent on savings remains constant.

Answer c

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141 views

73⟩ The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate

* a) Interstate commerce

* b) Marketing ethics

* c) Unfair and deceptive acts or practices

* d) Competitive advertising of objective product benefits

Answer c

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74⟩ Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

* a) Affordable method

* b) Percentage-of-Sales method

* c) Competitive-parity method

* d) Objective-and-task method

Answer b

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125 views

75⟩ In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad

* a) Meaningful

* b) Distinctive

* c) Believable

* d) Remembered

Answer b

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130 views

76⟩ Drop shippers perform which of the following functions

* a) Assumes title and ships coal, lumber, or heavy equipment to a buyer

* b) Stocks the bread rack in a grocery store

* c) Maintains, owns, and stocks a CD display in a grocery store

* d) Sells jewelry out of a catalog

Answer a

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125 views

77⟩ When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n)

* a) Quota

* b) Barrier

* c) Tariff

* d) Embargo

Answer a

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78⟩ According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy

* a) Good-value strategy

* b) Premium strategy

* c) Overcharging strategy

* d) Snob strategy

Answer c

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145 views

79⟩ _________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.

* a) Prospecting

* b) Pre-approach

* c) Approach

* d) Handling objections

Answer b

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140 views

80⟩ ___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.

* a) Environmentalism

* b) Environmental sustainability

* c) Consumerism

* d) Consumer accountability

Answer b

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Marketing

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173 Marketing Questions And Answers

61⟩ Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and

62⟩ When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using

63⟩ A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.

64⟩ 3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following

65⟩ The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the

66⟩ When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called

67⟩ ________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices

68⟩ A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n)

69⟩ Rolls Royce uses which of the following distribution formats in it.

70⟩ If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by

71⟩ ______________beliefs and values are open to some degree of change.

72⟩ According to Engels law, as income rises

73⟩ The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate

74⟩ Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

75⟩ In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad

76⟩ Drop shippers perform which of the following functions

77⟩ When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n)

78⟩ According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy

79⟩ _________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.

80⟩ ___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.

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