Marketing Questions And Answers

161⟩ _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

* a) The promotion mix

* b) Integrated international affairs

* c) Integrated marketing communications

* d) Integrated demand characteristics

Answer c

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162⟩ The fact that services cannot be stored for later use or sale is evidence of their

* a) Intangibility

* b) Inseparability

* c) Variability

* d) Perishability

Answer d

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163⟩ _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

* a) Duo-branding

* b) Line extension

* c) Brand extension

* d) Multi-branding

Answer c

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164⟩ A company faces several major decisions in international marketing. The first of these decisions is often

* a) Deciding whether to go international

* b) Looking at the global marketing environment

* c) Deciding which markets to enter

* d) Deciding how to enter markets

Answer b

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165⟩ Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.

* a) 25

* b) 50

* c) 75

* d) 100

Answer b

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166⟩ The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except

* a) Not manipulating the availability of a product for purpose of exploitation

* b) Not using coercion in the marketing channel

* c) Using gray marketers whenever possible to save the consumer money

* d) Not exerting undue influence over the reseller's choice to handle a product

Answer c

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167⟩ If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.

* a) Reseller

* b) Business

* c) Government

* d) Service

Answer a

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168⟩ The course of a product s sales and profits over its lifetime is called

* a) The sales chart

* b) The dynamic growth curve

* c) The adoption cycle

* d) The product life cycle

Answer d

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169⟩ A ____________________ is the way consumers perceive an actual or potential product.

* a) Product idea

* b) Product image

* c) Product concept

* d) Product feature

Answer b

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170⟩ Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments

* a) Hispanics and Asians

* b) African Americans

* c) Western Europeans

* d) Middle Eastern

Answer a

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171⟩ All of the following are methods by which a company can divide its sales responsibilities except

* a) Territorial sales force structure.

* b) Pychographic trait sales force structure.

* c) Product sales force structure.

* d) Customer sales force structure.

Answer b

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172⟩ The most logical budget setting method is found in the list below. Which is it?

* a) Affordable method

* b) Percentage-of-Sales method

* c) Competitive-parity method

* d) Objective-and-task method

Answer d

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173⟩ The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n)

* a) Discount

* b) Allowance

* c) Premium

* d) Rebate

Answer b

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173 Marketing Questions And Answers

161⟩ _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

162⟩ The fact that services cannot be stored for later use or sale is evidence of their

163⟩ _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

164⟩ A company faces several major decisions in international marketing. The first of these decisions is often

165⟩ Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.

166⟩ The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except

167⟩ If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.

168⟩ The course of a product s sales and profits over its lifetime is called

169⟩ A ____________________ is the way consumers perceive an actual or potential product.

170⟩ Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments

171⟩ All of the following are methods by which a company can divide its sales responsibilities except

172⟩ The most logical budget setting method is found in the list below. Which is it?

173⟩ The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n)

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Marketing

Home Marketing Marketing

173 Marketing Questions And Answers

161⟩ _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

162⟩ The fact that services cannot be stored for later use or sale is evidence of their

163⟩ _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

164⟩ A company faces several major decisions in international marketing. The first of these decisions is often

165⟩ Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.

166⟩ The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except

167⟩ If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.

168⟩ The course of a product s sales and profits over its lifetime is called

169⟩ A ____________________ is the way consumers perceive an actual or potential product.

170⟩ Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments

171⟩ All of the following are methods by which a company can divide its sales responsibilities except

172⟩ The most logical budget setting method is found in the list below. Which is it?

173⟩ The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n)

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