141⟩ The last stage in the selling process is the ________________ stage.
* a) Approach
* b) Handling objections
* c) Closing
* d) Follow-up
Answer d
Marketing
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173 Marketing Questions And Answers
142⟩ The advantages of audience selectivity, no ad competition, and personalization apply to which type of media
* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio
Answer c
143⟩ One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
* a) Terragraphic segmentation
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation
Answer c
144⟩ When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing
Answer d
145⟩ The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called
* a) Geothermy
* b) Demography
* c) Ethnography
* d) Hemos-popography
Answer b
146⟩ Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
147⟩ Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.
* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure
Answer c
148⟩ Which of the following information forms available to the marketing manager can usually be assessed more quickly and cheaply than other information source?
Customer profiles
149⟩ A child in the united states is normally exposed to all of following values except
150⟩ ___________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.?
151⟩ Opportunity cost is?
That which we forgo, or give up, when we make a choice or a decision
152⟩ The most important demographic trend in the world marketplace is?
a. the explosive growth of the world population.
b. the racial mixture of the world population.
c. the death rate of the population of africa.
d. the diversity of population of the middle east.
e. none
153⟩ What is green marketing?
Producing and marketing eco- friendly products.
154⟩ Promtion of up related to?
155⟩ The type of sales presentation approach that requires good listening and problem solving skills is the?
156⟩ A market with which of the following characteristics would generally be less competitive?
157⟩ Price reductions promotion cutbacks and competitors dropout characterize which stage of life cycle?
158⟩ The primary reason that many companies work to become the "low-cost producers" in their industry is because
* a) They can generate more advertising.
* b) They can please top management.
* c) They can gain tax advantages.
* d) They can set lower prices that result in greater sales and profits.
Answer d
159⟩ All of the following are commonly recognized promotion budget formats except
* a) The affordable method
* b) The LIFO method
* c) The percentage-of-sales method
* d) The objective-and-task method
Answer b
160⟩ When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?
* a) Concept development and testing
* b) Commercialization
* c) Business analysis
* d) Marketing strategy development
Answer c
