☛ What quality controls do you have in place?
☛ What type of reporting do you do and can I see samples?
☛ How many reps do you have? How many managers and non-reps? (look for heavy overhead)
☛ What is your annual attrition rate for reps and managers? (use LinkedIn Company Pages to see for yourself)
☛ What is the average tenure of your reps?
☛ What is your reps' experience in general outbound sales?
☛ What is your reps' experience in your industry ?
☛ How do you pay your reps?
☛ Are they incented for Quality or Quantity?
☛ Can I talk to your newest rep and longest serving rep?
☛ Can we come for a site visit?
☛ During the site visit can I just sit on the floor for an hour and listen?
☛ What technologies do you use? CRM? Autodialers? Power dialers?
☛ Do your reps use email? If so, how?
☛ How do you help your clients measure the success of the programs?
☛ Where do you get your lists?
☛ Who are your closest competitors?
☛ Can I have an example of a project that failed, and why?
☛ Can I have an example of a project that has succeeded?
☛ (After hearing the two examples, ask for references at both companies)
☛ How do you manage client calendars so that appointments are set during available times?
☛ What is your pricing model? Pay for performance? Monthly fee?
☛ What is your lead acceptance criteria, what makes a billable meeting, how do we reject a meeting and why would we?
☛ How do you manage east coast/west coast time zones
☛ Do you outsource or offshore any of your work?
☛ How do you create your messaging? Do you work from scripts?
☛ What is your startup process?
☛ When do we see our first leads?
☛ When we get a lead/meeting, what do we get? Can you provide us a sample?