Web Developer Cum SEO Analyst

LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

If the SEO method doesn’t work then do the following,

☛ First see whether it is a new project then re-check the keywords

☛ Then look for relevant keywords that can be helpful

☛ Make changes in page text, title and description

☛ If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

The latest updates in SEO are:

☛ Panda

☛ Penguin

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

We can add 70 characters in title tag and 222 characters in Meta Description tag. Though google now places a pizel limit.

To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

☛ Two Types of SEO are:

☛ On Page Optimization

☛ Off Page Optimization

There are mainly for types of Meta tags in SEO.

☛ Meta Description tag with 1200 pixels limits

☛ Meta Keyword tag

☛ Title Tag with 600 pixels limits

☛ Meta Robots

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.

When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.

The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.

The process of finding out new keywords from the root keyword from the search query is referred as keywords stemming. Adding a prefix, suffix, or pluralization can be used to create the new keyword.

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.