Web Developer Cum SEO Analyst

Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

☛ Good Internal link structure

☛ Generation of dynamic title and description

☛ Dynamic XML sitemap generation

In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Cloaking is a deceptive way of optimizing your website for search. In this technique, a different content will be show to the search engine crwaler than what is presented to the end users.

My first attempt would to try analysis the problem and resolve them step by step

☛ Firstly I would try to see whether it is a new project, and then like to re-check the key words.

☛ Also, I would look for relevant key-words that can be helpful.

☛ Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.

☛ If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.

To prevent someone from building or re-directing a low-quality links to your site, you can use tools like,

☛ Ahrefs

☛ Open Site Explorer

On regular intervals. You can either request the webmaster to remove the bad link or disavow them.

A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.

It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.

Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.

Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.

Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.

These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.

These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

It’s country code top-level domains.

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.

Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

The incoming links to your website or webpage are referred as Backlink. It is also called as an inbound link.

A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.

Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.