Web Developer Cum SEO Analyst

Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.

URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.

as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like or

Google was founded on 4th September, 1998.

Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.

Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.

For example, most people would consider these the same urls:

www.rendc.org

rendc.org/

www.rendc.org/index.html

rendc.org/home.asp

But technically all of these urls are different.

301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.

With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.

The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

You should use hyphens to separate words in URL.

Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.

For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

On doing search on your domain and if nothing appears then there are three possibilities.

☛ May be the site is banned by search engines

☛ May be no index by search engines

☛ Some canonical issues

A Frame in HTML is a technique that divides the content of a page onto several parts. Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.

Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.