Though this might seem like a standard interview question, it’s especially important for copywriters. Not only will it help you gauge their interest in the position, but it will also give you clues on what type of writer they are. You’ll want an inquisitive writer who conducts backgrounding and research before submitting any work, and this is a great way to see how thorough they are. You can also take this time to measure their copywriting proficiency. Ask them how they would describe your brand’s tone/voice, and also ask them who they think your target audience is. This should help you wean out the clueless writers from the ones who really know their stuff.