► Can you explain what PPC stands for?

► Do you have experience directly managing a Google Adwords campaign?

► How do you improve quality score?

► What does CPC means?

► With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?

► Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?

► How do you measure ROI?

► What's your methodology in creating ad copies