Digital Marketing Executive

Market research is considered a key aspect in this role and researching is crucial for a marketing manager. Based on research, the manager decides on strategies, marketing tactics, campaigns, pricing, and promotion policies. Market research allows identifying new product trends, which allows introducing new services or products into the company product line. It also allows following recent developments and competitors.

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they're responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you've reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

Talk about coordinating actions and information with the development department at every stage. Give examples of how your marketing management influences product development and vice versa.

► Can you explain what content marketing is?

► What blogs do you read?

► Why and how would someone share your content or talk about your company?

► Explain the link between content marketing and SEO

► Explain the link between content marketing and your social media strategy

► Can you explain the steps you would take to build a content strategy for our business

► Can you talk to me about a content strategy that you have implemented? Was it successful?

► How important is video content?

Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.

► How important is it for you to have a career in marketing or business?

► Did you have a strategic plan?

► What would you say are your strong points?

► Example of a time you have placed yourself in a leadership position.

► When given an important assignment, how do you approach it?

► Have you ever had difficulty working with a manager?

► Describe the most difficult scheduling problem you have faced at work.

► Do you prefer to work in a small, medium or large company?

► How long do you expect to remain employed with us?

► How would you decide on your online marketing objectives?

► Tell me about how you worked effectively under pressure.

► Give me an example when you felt you were able to motivate a group.

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

Teamwork is important as the marketing manager does his research and makes his strategic decisions based on external resources as well as cross company personnel. He brings his team work to perfection resulting in product development, marketing initiatives, promotion, and advertising. He must know how to explain, lead, and instruct. He must be able to understand the goals and means of the organization in order to adapt his own decisions for optimal effect.

For example, marketing strategies may influence product shape and color and vice versa.

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don't follow any blogs, try browsing a few so you'll at least be prepared for this question.

When you answer this question, spend the most time talking about the platform you're most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

► Have you ever dealt with company policy you weren't in agreement with?

► Describe a situation when you had to convince others.

► What type of salary are you looking for?

► What can you contribute to our digital marketing team?

► When was the last time you were in a crises?

► Share an example of how you were able to motivate employees or co-workers.

► What web analyzing packages are you familiar with?

► Why it is important to monitor your website traffic (or the lack of it)?

► How do you assess engagement/the value of a visitor to the business?

► What is 'Bounce Rate'?

► Explain the difference between a page view, visit, visitor and unique visitor?

► What does Google Webmaster Tools do?

► Explain what a conversion rate is.

► Can you explain what PPC stands for?

► Do you have experience directly managing a Google Adwords campaign?

► How do you improve quality score?

► What does CPC means?

► With CPC ads, how can a lower click through rate lead to a higher ROI (Return on Investment)?

► Is it good, bad or indifferent to pay for ads on terms that you already rank on for natural search?

► How do you measure ROI?

► What's your methodology in creating ad copies

SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.

► What have you done to contribute toward a teamwork environment?

► What do you consider your most significant strength as a digital marketing professional?

► What kinds of situations do you find most stressful?

► What is more important to you: the money or the work?

► Describe a time you were faced with stress that tested your coping skills.

► How would you define success for someone in your chosen career?

► Tell me what you know about SEO

► What is the difference between 'On Page' and 'Off Page' optimization?

► What is the difference between 'White Hat SEO' and 'Black Hat SEO'?

► Tell me about the latest Google algorithm changes.

► What SEO tools do you use?

► What tool(s) do you use to track your rankings?

► What is page rank or PR?

► What is a 'Backlink'?