The purpose of recruitment is to:

☛ Attract the maximum number of candidates to the organization and encourage them to apply

☛ Create strong database and select the best candidate for the position

☛ Ascertain the current and future manpower requirements of the organization

☛ Make the hiring exercise a cost effective one

Importance of recruitment is:

☛ To identify the potential candidates within the organization for future man power requirements

☛ To identify the outside candidates and hire them to meet the man power requirements

☛ To establish various sources of candidates

☛ To help in increasing the success of hiring process