21⟩ Which of the following is not an offer of major B2B marketers online?
1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing
Answer: Open trading networks
Internet Marketing
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36 Internet Marketing Questions And Answers
22⟩ The New Digital Age means that
1. IT should play the lead role in shaping new company strategy.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.
23⟩ Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
1. Customization
2. Individualism
3. Personalization
4. Customerisation
Answer: Customerisation
24⟩ The Internet has
1. Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only
Answer: Empowered consumers and businesses alike
25⟩ Customers being able to buy products and services on the Internet are a result of-
1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce
Answer: E-marketing
26⟩ _________________ refers to the degree to which a site is linked to other sites.
1. Commerce
2. Communication
3. Community
4. Connection
Answer: Connection
27⟩ Which of the following have forward-thinking companies begun to use to promote their products and services?
1. B2C
2. C2B
3. MMA
4. SMS
Answer: SMS
28⟩ A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in
1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
29⟩ One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription
Answer: Market research and information fees
30⟩ Which of the following is not relevant to marketing via the Internet?
1. Viral marketing
2. Click-and-mortar marketing
3. Mobile marketing
4. Brick-and-mortar marketing
Answer: Brick-and-mortar marketing
31⟩ Which of the following is not one of the reasons that dot-com companies failed?
1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.
Answer: Many companies overestimated the size of the market.
32⟩ Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.
Answer: E-commerce provides greater customer service.
33⟩ Which of the following is not one of the forces that underlie the new digital age?
1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity
Answer: Environmentalism and globalism
34⟩ The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
1. Operations management
2. Disintermediation
3. Environmentalism
4. Information
Answer: Information
35⟩ One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
1. Referral
2. Alliance
3. Sponsorship
4. Advertising
Answer: Alliance
36⟩ Which of the following strategies is not suited to the Old Economy than to the new one?
1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising
Answer: Customization
