1⟩ Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
1. Virtual communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
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36 Internet Marketing Questions And Answers
2⟩ A (n) ___________ is an online advertisement that pops up between changes on a website.
1. Border
2. Plunge
3. Boarder
4. Interstitial
Answer: Interstitial
3⟩ _____________ are networks that connect people within a company to each other and to the company network.
1. Extranets
2. Internets
3. Intranets
4. Bit streams
Answer: Intranets
4⟩ ______________marketing is the Internet version of word-of-mouth marketing.
1. Virtual
2. Virile
3. Viral
4. Visceral
Answer: Viral
5⟩ _______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
1. E-commerce
2. E-business
3. E-procurement
4. E-marketing
Answer: E-business
6⟩ Which of the following is not one of the benefits of e-commerce to sellers?
1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
7⟩ A ______________ is a B2B trading network that links a particular seller with its own trading partners.
1. Private trading network
2. Web community
3. Virtual network
4. Bit stream
Answer: Private trading network
8⟩ The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as
1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)
Answer: Consumer to Business (C2B)
9⟩ The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
1. Customer service
2. Interactive
3. Corporate
4. Marketing
Answer: Marketing
10⟩ The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
1. Marketing
2. Customer service
3. Click-and-mortar
4. Corporate
Answer: Corporate
11⟩ When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
1. Content
2. Connection
3. Context
4. Communication
Answer: Content
12⟩ When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
1. Community
2. Commerce
3. Context
4. Connection
Answer: Community
13⟩ Which of the following are less successfully marketed online?
1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
14⟩ _____________________ has become a standard model for email marketing.
1. Webcasting
2. Netiquette
3. Targeted marketing
4. Permission-based marketing
Answer: Permission-based marketing
15⟩ __________________ are discussion groups located on commercial online services.
1. Chat-lines
2. Buddy lists
3. Forums
4. Newsgroups
Answer: Forums
16⟩ A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
1. Enabler
2. Content
3. Intranet
4. Transaction
Answer: Enabler
17⟩ One critical success factor in conducting E-marketing is to create a (n) ______________ website.
1. Corporate
2. Marketing
3. Attractive
4. Customer
Answer: Attractive
18⟩ _____________________companies have an advantage.
1. Click-and-mortar
2. Click-only
3. Long established brick-and-mortar
4. Dotcom
Answer: Click-and-mortar
19⟩ The Internet does not provide e-marketers with-
1. Access to a broad range of demographic segments
2. Access to global markets
3. Access to mass-markets
4. Access to market places
Answer: Access to mass-markets
20⟩ Online buyers can be said to be
1. Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers
Answer: Creators of product information
