Online Advertising

Penalties are considered on the nature of violation the company has done by using a deceptive ad.

Usually penalties could be as follow:

☛ 1. Civil penalties

☛ 2. Cease and desist orders

☛ 3. Consumer redress

☛ 4. Monetary compensation

Advertising is paid, public, non-personal announcement of a persuasive message by an identified sponsor the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Have a clear vision of your target market and carefully assess the products you are offering. The advertising materials have to communicate effectively who you are and what you offer.

Now that’s an important and straight-forward question. The interviewer wants to test if you have mugged up your answers or you actually know about their target audience and can think strategically on your feet.

You should not be talking about the tactical approach to marketing decisions, rather take the time to step back and analyze the situation, explain your considerations and reservations before jumping to a solution. Ask the interviewer few strategic questions like ‘what specifically are you trying to achieve?’. This would help you to understand and answer the question efficiently. Asking some right questions here is the best answer you can present.

The various modes of communication of a leading consumer finance company can be

☛ Advertising

☛ Sales promotion

☛ Public relation or publicity

☛ Personal selling

☛ direct marketing.

An effective marketing program should be developed with an appropriate mix of advertising, sales promotions, public relation, personal selling and direct marketing based on the resources of the company and the marketing objective.

Road shows are effective for products that are new models and consumers need to be taught as to how to use them. Television in India is a matured product. Features of TV are not new to the consumers. Hence road-shows for TVs may not be a good idea.

If the advertisements are rational highlighting only one or two features to position the TV or to strike a cord with the consumer — it is an effective marketing program.

Usually people tend to repeat what other companies say about their product, which also includes the companies, which has online catalog. One should have the proper material back up the claims. Hence once should ensure that the company ad catalog is not a duplicate of the other company’s ad and the same content is not mentioned.

Yes, Company should have the records and the proofs to support their company’s advertising claims, as it is not a substitute for substantiation.

Now, that’s a tricky one! If you are not exploring and curious enough, you would never know social media is not all about the number of likes and follows. If those likes and follows don’t convert into sales or boost your business, what’s the point? Therefore, engagement is better than likes or follows. Any day. Talk about business-oriented metrics.

Another way to look at it is from the objective of individual activity. If the objective was to get more likes/follows then scoring on those metrics would be better any day. If the objective was to encourage engagement then those are the metrics one should measure.

☛ 1. Advertisers should always ensure the following is kept in mind before advertising.

☛ 2. Advertising must always be highly truthful non-deceptive.

☛ 3. Ads should be a fair deal.

☛ 4. Advertisers should always keep backups on the claims and have evidence for their advertising.

The five specific factors which affect advertising budget allotment are: stage in plc; market share and customer base; competition and clutter; advertising frequency and product substitutability. Media categories can be chosen using the following variables: target audience media habits, product features messages and costs.

No. Google has not done that before.

Whenever company runs an ad it should have a reasonable basis for the claims they get, which is the evidences for the claims that they receive. These claims must be healthy and safe claims and which has a competent and scientific evidences that is evaluated by qualified people and can be reviewed, modified, and can make additions to it.

The ads shown for alcoholic beverages should be very truthful to the best of the knowledge unlike other ads. In addition to these alcohol ads, contents or placement may not be directed to underage customers. Few broadcasters place additional restrictions as to when and where these alcohol ads should run.