Online Advertising

The following are the factors to be considered before deciding the target audience for any advertisements:

☛ Age

☛ Working class(professionals)

☛ Non – working class(Retired/Home makers)

☛ Socio economic status

☛ Region specific

☛ Religion/community etc.

The number of different persons or households exposed to a particular media, schedule at least once during a specified time period - is called reach. Whereas. The number of times within the specified time period that an average person or household is exposed to the message - is called frequency. They are not inversely proportional. One can choose different channels to use different segment’s using appropriate frequency. However, within a segment the rule seems to be applied.

Word-of-mouth is the key.

Here comes the question which demands you to know a lot about the company for which you have applied. Therefore, it is always better to do your research and go through the company’s website, check their social media profiles, get a clear idea about their clients and then you will easily know what is wrong with company’s current strategy. However, just because you spotted some shortcomings, don’t just jump on the opportunity to point it out.

It is perfect to point out their mistake but never end your answer without a proper explanation of why you think it is a problem and what could be the possible solutions to fix those issues.

Insurance is a pure service. The intangibility of the service makes it difficult for people to appreciate its worth. The advertisement campaign should therefore be straight forward and simple. The message can be benefit-based visual picturization. A comfortable, though bereaved family, old couple (happy), children’s education / marriage etc.

A news article is a gathering of facts written by journalist published in the news or the print media.

Advertising is not the only way to entice customers to buy the product. Advertising itself can’t sell products or services. It is one of the elements in the marketing mix of product, price, place and promotion. And the four elements of the marketing mix when focused on consumer satisfaction results in attracting the target consumer to the product or service. Advertising is an effective tool to communicate, convince and induce purchaser behavior of consumers when all the other elements are aligned to consumers tastes and interests.

This is one of the most commonly asked questions in a Digital Marketing interview. This is also one of those trap questions that could give away the level of your understanding of basics. Even though there are many ways to categorize Digital Marketing, owing to the dynamism and vastness of available options, the term Digital Marketing is generally categorized into two major segments from the point of view of traffic and lead generation

The following are the qualities required to be successful in the field of advertising:

☛ Creativity

☛ Strategic focus

☛ Knowledge and expertise in the field of advertising

☛ Holding a relevant qualification in the field of advertising

☛ Market research orientation

☛ People skills etc.

Today Internet is one of the easiest means to advertise which in turn helps marketers to consume. There are certain rules, which have to be followed and applied as similar to other forms of advertising. Those rules will help business and consumers to maintain the internet credibility, which is a highly effective advertising medium.

☛ In branding:

An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

☛ In direct marketing:

The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.

Be honest here.

Answer why you applied for this job in the first place? Did the industry’s reputation attract you? Or the high-paying jobs in Digital Marketing industry? Talk about the potential that you see in Digital Marketing in both near and long-term future. This would also help you showcase that you’re well read and updated about your chosen field.

By asking this question, the interviewer wants to know your commitment to the industry and see what makes you the best pick among all the candidates available. Therefore, it is important that you show full commitment and enthusiasm for the industry.

An advertisement campaign must comprise of the following:

☛ A solid marketing plan

☛ Advertising budget

☛ Media buying and planning

☛ Choosing the right target audience

☛ Selection of relevant advertising medium

☛ Consistency in campaign theme and

☛ Frequency.

The information should be presented very clearly and conspicuously so that the same will be noticed by the customer and understand the same. A very neat fine print is very important on the bottom of the print ad.

In advertising, pricing influences consumer behavior leading to purchase and non— purchase. The factors, which affect these relationships are: unique value effects, substitute effect, shared-cost effect.

One should always be creative when you are in advertising field. When you are running out of ideas refer internet, forums, open source ad sense, and blogs, advanced search engine options, use various communication groups, and approach them for to get ideas.

Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boost social media followers. According to the objective of the campaign, a strategic plan would be laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other reputed monitoring tool to stay updated with the campaign’s progress. Explain how you are going to go about it. It is important that you mention visions which can be acted upon.

Unfair advertising is very dangerous to consumers that involve legal binding. When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.