SMM Executive

It’s ok to praise the competitors here if they are genuinely doing something good. Don’t go overboard and make it seem like you’d rather work for these competitors but don’t be afraid to be honest if you think they have a strategy that the company you’re interviewing for could learn from. Always be sure to explain why what they are doing is working (or not working). Mention specific social media campaigns if you can.

Ask them to describe a plan for how best to allocate your budget and how they would know if it’s successful.

A typical budget consideration is for Facebook ads. Depending on your company and your market, a minimum $500/month is a good start.

Investment in social media and content marketing is prerequisite for success. There are 6 main ways you’re going to invest if you want to see ROI (return on investment):

☛ Financial

☛ Time

☛ Manpower

☛ Attention

☛ Monitoring, publishing and reporting software

☛ Training

Find out how they organize their content in social media. This is a good indicator of how they plan ahead.

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

To measure the ROI that you invested in social media, you can consider using tools like the Conversation Measurement Tool on Facebook and optimized CPM. You can also use Google Analytics or LinkedIn, which have their own analytics. The criteria remain same to track the traffic like clicks, shares, purchases, number of likes, etc. ROI metric may also include

☛ e-mail subscription

☛ Website blog traffic

☛ Webinar registration

☛ Registration for content downloads,etc.

Use various tools to check the site optimization, the parameters to check the success of social media success are

☛ Rise in the number of followers

☛ Increase in the number of leads

☛ Number of Inbound links to your site through social sites

☛ Number of bloggers comment, social shares and traffic generated

☛ Increase in the total sales made online

☛ Number of Posts published

☛ Conversion- Number of subscription

☛ Account Creation

☛ Query form submission

You can promote your blog or content on the social media site using Co-Schedule.

☛ Social Sharing Schedule can double your traffic

☛ Use different title for same blog and schedule the blog post

☛ Schedule posting differs for different social sites, for example, you cannot promote same post to Facebook twice in one day than is on Twitter

☛ It allows you to create social messages at the time of post creation

☛ Plan out your blog post promotion with simple strategy with a simple Timeline

Make sure you study the business you’re interviewing with, think about their target audience, industry they work in and possible strategies they could follow and then compare it to what each social network offers. You’ll have no problem to tackle this question and other similar ones if you have done your homework and informed yourself about the business/brand beforehand.

Talk about why the strategy inspired you but, more importantly, also detail how you would love to create an original strategy of the same caliber. Explain how you would do this and implement it in the context of the job you’re interviewing for.

I’ve saved the coolest, most enjoyable question for last. If your candidate has the ability to tell a compelling story, that will give you a huge advantage in all levels of social media and content marketing.

We all connect via stories. Stories paint pictures in customers’ minds and evoke emotions that foster trust and credibility. Your candidate must be able to illustrate, through stories, why people buy from you rather than your competitor.

You should be fine on this one as long as you have something to say. Employees are not likely to judge your decisions. Look at our article on 5 Social Media Experts You Should be Following if you’re drawing a blank and want suggestions! You can also check out another article that gives Facebook-specific advice.

If your candidate starts talking about attracting ‘X’ number of Facebook likes or ‘Y’ number of Twitter followers, stop them and ask:

How will they build an audience of in-market fans?

How do they plan to engage with that specific audience?

They might try to blind you with numbers but a small, switched-on and engaged audience offers you much more value than a bunch of fans/followers from outside your market area.

Facebook EdgeRank is an algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook Edge mark matters because

☛ About 96% of fans don’t return to Brand’s Facebook Page after initial engagement

☛ Your post is more likely to reach your fans in the newsfeed than your page

☛ About 27% of all time spent on Facebook is spent looking at news feed

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don’t follow any blogs, try browsing a few so you’ll at least be prepared for this question.

Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations in related topics.

SEO skills are important to have when you are working with social media. Talk about your SEO strategies, the tools you use and the way you measure and analyze the results.

Google Analytics is a must here. Also, provide examples and be prepared to be tested by the recruiter.

Here you will need to drop some names. It’s important you know how to use one or more Social Media Management platforms such as HootSuite, SproutSocial or TweetDeck. Be prepared to explain why you use them and what features you like from one or the other.

For Conversion Measurement in Facebook, you can use the feature “ Conversion Pixel”. Which is nothing but a piece of code that you paste in your website, and it will measure the conversion rate of the product or service you render.

Facebook tracks conversion for adverts that happens within 1 day, 7 days and 28 days after a person click on advert and also for viewing an advert