Social Media Manager Questions And Answers

41⟩ Do you know what is facebook EdgeRank and explain its importance?

Facebook EdgeRank is the algorithm that Facebook uses to determine what items populate your and your followers’ Facebook news feed. It gives more weight to videos and pictures over text-only status updates, factors in how old the post is, and determines whether or not your fan would be interested in this content based on their previous interactions with your page. Understanding EdgeRank very important because it determines which of your page’s posts get in front of your fans’ eyes. You need your content to be engaging because if the fans disregard that post, it can ruin your page’s affinity score with that fan, decreasing the chance that they will see your future posts.

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42⟩ Explain what set of skills required to become a Social Media Manager?

To become a Social Media Manager, you should have a

☛ Native understanding of each social media network

☛ Ability to connect corporate objectives to messaging, content and campaigns

☛ Ability to write concisely

☛ Ability to sympathize, engage and effectively communicate with a diverse range of people and opinions

☛ Provide customer service and handle complaints

☛ Deep understanding of the products or services the company renders

☛ To intuitively know how your audience experience the brand, communicate online and how to leverage those opportunities

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43⟩ Tell us what tools do you use for posting, tracking and measuring social media?

You’re trying to learn what their process is for publishing and what tools they are familiar with. You’ll want them to mention how they tie social media activity to business KPIs.

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44⟩ Explain me some tools that Social Media Manager wants to consider?

The tools that Social Media Manager would consider would be

☛ Zendesk: Collecting messages from e-mail voice, customer engagement platform, social into one collaborative inbox

☛ HootSuite: Team management, social media dashboard, reporting, and search/monitoring

☛ Sproutsocial: Manage multiple brands, pages, searches. Assign tasks to team members, reporting, competitor research and post analytics

☛ Radian 6: Enterprise social media management application for campaigns, listening, research and post analytics

☛ TweetDeck: Just like HootSuite, TweetDeck helps you to manage multiple social media accounts- such as MySpace, Facebook, Twitter, Foursquare and LinkedIn

☛ Crowdbooster: It measures users engagement overtime and across multiple social media networks. It also suggests what kind of content are best for the business

☛ WordPress Editorial Calendar Plugin: An editorial calendar plugin will give you a bird’s eye view of your entire content publishing plan like publishing schedule, editorial task, blog post key topic, and ideas,

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45⟩ Tell me what’s the most important thing a social media manager should be doing?

A solid answer would be monitoring and/or listening to the audience within the brand’s Social channels. Engaging regularly with fans and followers is evidence that you’re there – you care – and you’re interested in having them as a customer.

When you listen, you learn how to help them buy.

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46⟩ Explain me how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond?

Make sure to respond promptly. The longer you take, the bigger the blunder looks to the consumer. Make sure any apology you give is honest and sincere. Otherwise, followers were rip it apart even more. Respond on all channels as well even if the incident only occurred on one.

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47⟩ General Social Media Manager Interview Questions

☛ What are some of the challenges explaining social media to non-technical executives? How do you overcome objections about social media?

☛ If you were working at a firm which blocked employee access to Facebook, Twitter, and other social sites, do you think this is a good policy? If not, how would you convince the executive team to open up access for employees?

☛ What is the difference between moderating something and facilitating something?

☛ What are your strengths in social media?

☛ What are your weaknesses in social media?

☛ Which social bookmarking sites do you use?

☛ What social media tools do you use?

☛ What is your biggest mistake you’ve made in social media? How did you fix it?

☛ Have you ever held a live event in the social space? How would you market a live online event? How would you structure the event?

☛ How do you manage an online reputation? If one of our executives had a bad online reputation (bad press, etc) and wanted to fix it, what would you recommend?

☛ If we had a business crisis, what social media channels would you use to communicate through? How would you manage the messaging?

☛ What areas of social media would you recommend outsourcing?

☛ What are the risks with becoming involved in social media?

☛ Which is the best social check-in site?

☛ Are you the mayor of any place?

☛ What do you do offline to increase your online knowledge?

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48⟩ Analytics & Marketing based Social Media Manager Interview Questions

☛ How do you measure success on social media?

☛ What metrics do you use to measure the effectiveness of social media?

☛ How would you tell that a social media campaign has failed?

☛ What key performance indicators would you recommend to report on social media efforts?

☛ Write down a table of contents for a social media strategy.

☛ What elements should go into a social media marketing plan?

☛ Why would we want to pay for social media advertising?

☛ What are the best types of things to advertise on a social networking site?

☛ What analytics software packages have you used?

☛ Describe the most successful social media campaign you have ever seen. What made it so successful? Could you duplicate that level of success?

☛ Describe a social media campaign you ran from start to finish.

☛ Provide an example of a social media campaign you are current running. Show me what channels it is in. Describe the next steps for your campaign.

☛ What are the elements that make a video go viral?

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49⟩ Role-specific Social Media Manager Interview Questions

☛ Describe the structure of your current marketing team. What is everyone’s role? Who do you report to?

☛ Discuss the relationship between social media and content marketing.

☛ Social media functionality is constantly evolving. How do you stay updated?

☛ What’s the relationship between social media and brand-building?

☛ What social channels do you prefer and what are the advantages and disadvantages of each?

☛ What other social media platforms do you use on your own time?

☛ What strategies would you recommend for building a social following?

☛ How would you describe the brand voice of your current company?

☛ How would you describe your company’s visual identity?

☛ What tools do you prefer for scheduling, content curation, project management, social listening, etc?

☛ How have you used social media for customer support?

☛ What’s the relationship between social media and sales?

☛ How would you present the results of your work?

☛ How would you encourage the creation of user-generated content?

☛ How do you integrate social media with offline events?

☛ Describe a time you interacted with an angry customer on social media.

☛ How would you handle negative comments about your brand on social media?

☛ What have you noticed about our current social presence? What could we improve?

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50⟩ Technical Social Media Manager Interview Questions

☛ Explain the difference between Facebook Like and Sharing on Facebook.

☛ If you’re planning a vacation and will be out of touch and not able to get online for a week, what tools would you use to ensure social media updates are being posted?

☛ Write three headlines for news stories that you think will have tremendous success on social media. What makes the headline successful? Write a headline for a successful article about our company.

☛ How often should we update Twitter?

☛ How do you handle criticism of a company online?

☛ What would you do if someone started a parody account poking fun at our company?

☛ What is your policy for moderating comments?

☛ Would you pay a blogger to write favorably about our company?

☛ How would you show unique content only to fans on our Facebook page?

☛ Who in our organization should be blogging on behalf of the company?

☛ What is a “sneezer”?

☛ How would you perform competitive analysis in the social space?

☛ What do think about software applications that autofollow or try to get get large masses of friends on social network sites?

☛ What do the statistics look like for a healthy Facebook fan page?

☛ Explain what a retweet is.

☛ What is RSS? Why is it important?

☛ Have you ever gotten a piece of content onto the front page of Digg?

☛ How frequently do you update Facebook and Twitter?

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51⟩ Company based Social Media Manager Interview Questions

☛ For our business, would Twitter or Facebook be more effective?

☛ Why would we want to continue using MySpace?

☛ Why should we use social media?

☛ What would be the first thing you would do if hired for this position? What would your goal be for the first month? The first year?

☛ Would you use Facebook Like or Facebook Recommend on our site?

☛ What social sites should our company have a presence on?

☛ How would you integrate social media into our site? What buttons or widgets would you recommend?

☛ What percentage of our referral traffic would you think our site should get from social media sites?

☛ Give our company a grade on our current social media efforts.

☛ How would a social check in site benefit our business?

☛ What tabs should we have on our company Facebook page? Which one should be default?

☛ How do you define social media reach? What is the current social media reach our of our company?

☛ What are 5 things you would recommend to us to do immediately in the social space?

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52⟩ Social Media Industry Manager Interview Questions

☛ What is Web 2.0?

☛ What does Web 3.0 look like?

☛ What’s the “next big thing?”

☛ What is the difference between social media and social networking?

☛ What do you think of social media consultants?

☛ What’s the scariest part of social media?

☛ What’s the most exciting part of social media?

☛ What social media blogs do you read? What research do you follow?

☛ Who’s your favorite social media expert?

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53⟩ Explain me which social media channels do you recommend for our business?

Make sure you study the business you’re interviewing with, think about their target audience, industry they work in and possible strategies they could follow and then compare it to what each social network offers. You’ll have no problem to tackle this question and other similar ones if you have done your homework and informed yourself about the business/brand beforehand.

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54⟩ Explain and list out the tips to improve your Facebook EdgeRank?

To improve your Facebook EdgeRank you have to follow the following tips

☛ Keep it short -> Posts between 100-250 characters are more likely to get more likes, comments and shares

☛ Be Visual -> Use Photos and Videos it can attract more users

☛ Ask for what you want -> Always ask for opinion or questions related to your content and how to improve it

☛ Post Daily -> 96% of your Fans aren’t coming back to your page, so frequently posting is the only way to consistently reaching them

☛ Be Relevant and Not Pushy -> Post related to your service and product, but it should not address directly to your service or product

☛ Be Timely -> Find the best times for your audience and then stick with them

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55⟩ Tell us how would you assess the social media presence of a company?

To assess the social media presence of a company following parameters can be used

☛ Whether company is registered with all the social media sites Pinterest, Facebook, LinkeIn, etc

☛ Frequency of content publication on social sites

☛ Type of content- imagery based/text etc.

☛ Level of audience engagement posts enjoy

☛ Is the description in social media aligned with the company’s goals

☛ Is the company’s information on social sites are updated and current

☛ Does your social media profiles include relevant links to your website, blog and other social media presence

☛ Does Company follows the right metrics to get more attention from social sites,

☛ Company’s employees from all other division or franchises have created their own profile on social networks

☛ Is company’s brand consistent on each network like- same logo, company description, etc.

☛ Whether a presence on social sites are used only for pushing out messages or used as a platform to create conversation

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56⟩ Tell us how much SEO knowledge and experience do you have?

SEO is a desirable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.

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57⟩ Tell us should we be on every social platform?

A social media manager who has done their research on your business should know your target audience. How this is answered is the key because it provides you with an instant understanding of their perceptions of your business. If a social media manager extends your business visibility to many networks, then your marketing efforts may spread too thin and mean some of the campaigns might suffer. They should pick where your target audience is already situated and focus on maximising performance on those platforms.

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58⟩ Tell me what is your understanding of EdgeRank?

Social media managers that know their trade will be able to explain about EdgeRank to you. EdgeRank is basically what runs Facebook posts. Without knowledge of this, they will have little insights into how to properly optimise Facebook campaigns. EdgeRank determines who sees what, when they see it and how often it’s seen. It also provides a good picture into their technical knowledge and understanding of social media.

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59⟩ Tell us how do you decide which social platforms to invest the most time in?

Not all social platforms are created equally. A social media manager needs to figure out where their brand’s audience actually is and invest there. The ideal candidate’s answer should reflect that.

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60⟩ Tell me what is Facebook EdgeRank? Why does it matters?

Facebook EdgeRank is an algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook Edge mark matters because

☛ About 96% of fans don’t return to Brand’s Facebook Page after initial engagement

☛ Your post is more likely to reach your fans in the newsfeed than your page

☛ About 27% of all time spent on Facebook is spent looking at news feed

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Social Media Manager

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92 Social Media Manager Questions And Answers

41⟩ Do you know what is facebook EdgeRank and explain its importance?

42⟩ Explain what set of skills required to become a Social Media Manager?

43⟩ Tell us what tools do you use for posting, tracking and measuring social media?

44⟩ Explain me some tools that Social Media Manager wants to consider?

45⟩ Tell me what’s the most important thing a social media manager should be doing?

46⟩ Explain me how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond?

47⟩ General Social Media Manager Interview Questions

48⟩ Analytics & Marketing based Social Media Manager Interview Questions

49⟩ Role-specific Social Media Manager Interview Questions

50⟩ Technical Social Media Manager Interview Questions

51⟩ Company based Social Media Manager Interview Questions

52⟩ Social Media Industry Manager Interview Questions

53⟩ Explain me which social media channels do you recommend for our business?

54⟩ Explain and list out the tips to improve your Facebook EdgeRank?

55⟩ Tell us how would you assess the social media presence of a company?

56⟩ Tell us how much SEO knowledge and experience do you have?

57⟩ Tell us should we be on every social platform?

58⟩ Tell me what is your understanding of EdgeRank?

59⟩ Tell us how do you decide which social platforms to invest the most time in?

60⟩ Tell me what is Facebook EdgeRank? Why does it matters?

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Social Media Manager

Home Social Networking And Marketing Social Media Manager

92 Social Media Manager Questions And Answers

41⟩ Do you know what is facebook EdgeRank and explain its importance?

42⟩ Explain what set of skills required to become a Social Media Manager?

43⟩ Tell us what tools do you use for posting, tracking and measuring social media?

44⟩ Explain me some tools that Social Media Manager wants to consider?

45⟩ Tell me what’s the most important thing a social media manager should be doing?

46⟩ Explain me how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond?

47⟩ General Social Media Manager Interview Questions

48⟩ Analytics & Marketing based Social Media Manager Interview Questions

49⟩ Role-specific Social Media Manager Interview Questions

50⟩ Technical Social Media Manager Interview Questions

51⟩ Company based Social Media Manager Interview Questions

52⟩ Social Media Industry Manager Interview Questions

53⟩ Explain me which social media channels do you recommend for our business?

54⟩ Explain and list out the tips to improve your Facebook EdgeRank?

55⟩ Tell us how would you assess the social media presence of a company?

56⟩ Tell us how much SEO knowledge and experience do you have?

57⟩ Tell us should we be on every social platform?

58⟩ Tell me what is your understanding of EdgeRank?

59⟩ Tell us how do you decide which social platforms to invest the most time in?

60⟩ Tell me what is Facebook EdgeRank? Why does it matters?

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